Services
Positioning
Positioning analysis/statements, brand value propositions, taglines.
Positioning is the first breath of a baby brand, and the inspiration that allows wayward brands to be born again. If you don't own an unassailable position in your customer's mind, we help you claim one — with our proprietary Position X™ approach.
Planning
Marketing strategy, budgeting, communication plans, media plans.
You've got markets, media, and messages, and you need them organized, prioritized, allocated, and justified. Counterpart can help you figure out what to say, to whom, when and where, how often and for how long.
Creative
Concepts, design, writing, production.
Don't let our shelf-full of awards fool you — we never let style get in the way of substance. Counterpart gives you rationale that turns creative magic into marketing logic — so you can make informed, confident decisions.