- 13new landing pages creating a centralized information hub
- 10existing pages updated or migrated
- 1supporting downloadable PDF
- 98%page reduction
- 12,654keywords rank for site
- 453keywords rank in first 3 positions
- 19,153keywords rank for the main packing page
With 50 years of experience in shipping, FedEx had amassed over 1,800 pages of packing and packaging content. Their brand language was developed before SEO keywords became the focus of search. In short—their language wasn’t customer-centric or keyword-rich. To create a better overall customer experience, FedEx partnered with Counterpart to make their content concise, easy to navigate, and easy to find on search.
- Creative direction
- SEO optimization
- User-experience analysis
- Project management
Message strategy for streamlining content
How will we see similar success with your content? With techniques like these:
Looking to get on the first page of search results? Need to condense content for clarity?
Jessica G. Marketing Advisor