There are few things more frustrating as a marketing leader than creating content that your sales team doesn’t use. It’s a waste of your time, budget, and effort. And you’re left asking questions. What’s wrong with my sales enablement tools? Why won’t sales buy in? How can I get sales to use marketing content and adopt the right methods and mentality?
Get the answers in your free sales enablement guide
The 9 Needs of Adoption ebook gives you a proven sales enablement framework to increase content adoption. Get sales and marketing leadership aligned. And achieve meaningful growth. It’s a free resource. And you don’t even have to give us your email address to access it.
What are the 9 Needs of Adoption?
We’ve distilled them into three clear categories:
Show them:
- Leadership insists
- Customer expectations are set
- Everybody benefits
Teach them:
- Who to talk to
- How to recognize opportunities
- How to convince the customer
Give them:
- A sense of ownership
- Role models
- Constant reminders
Address all 9 and watch your sales team adopt and endorse your content — and reap the rewards.
Sales enablement benefits you can expect:
Alignment across leadership, sales,
and marketing — so value-based selling becomes part of your culture.
A roadmap for teaching reps what to say, when, and how — so they recognize opportunities and sell with confidence.
Practical tactics for building habits that stick — through reinforcement, recognition, and real-world role models.
Clarity and consistency in your messaging — guided by the 4 things that make a message work™.
Who is this sales enablement guide for?
Every sales-driven organization faces adoption challenges at some point. Our 9 Needs of Adoption ebook is for you if you’re charged with overcoming those challenges. It’s the ideal sales enablement framework for:
- Marketing leaders supporting sales teams
- Sales enablement managers striving for consistency
- Sales directors aiming for sustainable, predictable growth
Grow your sales team. Grow your revenue. Grow your business.
When you get sales reps to buy in to your materials, methods, and mentality? That’s when the magic happens. Use our proven sales enablement framework to meet 9 key needs — and increase sales adoption across your team.