Is anyone listening?4 reasons why your sales team may be ignoring
your marketing.

Get them on board
How do you unlock
key verticals?It’s not easy to focus a large sales team. Especially
when you have 400 new reps. Can you do it? Even
while you’re rebranding? Yes and yes.

See how this nationwide distributor did it
Want to grow your
sales?Then your whole team needs to be on board. With
your philosophy. The right habits. And a system
that works. Find out why growth is not an option
without adoption.

Dive deeper
Make an impact with
thought leadershipIt’s a great way to boost your click-to-open rates.
One major company did exactly that…to the tune of
a 226% increase YOY.

Learn how they did it

Is anyone listening?4 reasons why your sales team may be ignoring
your marketing.

Get them on board
How do you unlock
key verticals?It’s not easy to focus a large sales team. Especially
when you have 400 new reps. Can you do it? Even
while you’re rebranding? Yes and yes.

See how this nationwide distributor did it
Want to grow your
sales?Then your whole team needs to be on board. With
your philosophy. The right habits. And a system
that works. Find out why growth is not an option
without adoption.

Dive deeper
Make an impact with
thought leadershipIt’s a great way to boost your click-to-open rates.
One major company did exactly that…to the tune of
a 226% increase YOY.

Learn how they did it

Is your sales team getting
the message?

An ambitious sales strategy only works if everybody is on board. Effective sales enablement aligns your whole team around one message — helping them adopt beliefs and behaviors that actually accomplish your goals. Because growth is not an option without adoption.

Adopt a philosophy of selling on value

Selling on price is a losing game. When your team fully understands your organization and its goals, they sell company value instead of product value. To get them there, you need three things.

Leadership driving it (providing accountability with vision, mission, and values)
The market expecting it (creating demand with positioning that’s believable, ownable, and supportable)
Your salesforce believing it (getting buy-in to create better experiences for reps and customers)

Adopt a habit of pursuing opportunities

If you’re not getting the results you want from your sales team, they probably don’t understand your customers. You can help them target the right prospects in the right ways by communicating:

Who they’re talking to (deep insights into customers’ hearts and minds)
How to recognize opportunities (training materials that leverage helpful diagrams, videos, infographics, and more)
How to convince the customer (calculators, case studies, and conversation starters that make sure reps go in prepared)

Adopt a system of doing things cohesively

Every sales rep has their own way of doing things. Some win new business. Some maintain relationships. And ultimately it seems like their success comes down to individual talent. But you can lead them to more consistent wins by giving your team:

A sense of ownership (directly influencing the creation of sales materials)
Evidence their peers are on board (collecting and sharing best practices)
Constant reinforcement (keeping key initiatives top of mind)

Want to encourage adoption of your sales enablement program? Get yourself a counterpart.

Crafting messages that align your sales team isn’t always easy. At Counterpart, you have a team of Message Strategy Experts^® who will dive deep into your company and your industry. Our proprietary frameworks will get your whole organization consistently working in the same direction — and that’s the key to growing your sales and your business.

Talk to us

Is your sales team gettingthe message?

Adopt a philosophy of selling on value

Adopt a habit of pursuing opportunities

Adopt a system of doing things cohesively

Want to encourage adoption of your sales enablement program? Get yourself a counterpart.

“Everybody loves the tools. Sales are up 10% YOY. They all ask, ‘Why are we doing so well?’ I say it’s because of the sales materials.” -David R.

Is your sales team getting
the message?