Is anyone listening? 4 reasons why your sales team may be ignoring your marketing. Get them on board.
How do you unlock key verticals? It’s not easy to focus a large sales team. Especially one with 400 new reps. See how this nationwide distributor did it.
Want to grow sales? Get your whole team on board. With your philosophy. The right habits. And a system that works. Find out why growth is not an option without adoption. Dive deeper.
Drive response with thought leadership A major company boosted their click-to-open rates 226% YOY. Learn how they did it.
This is what enabled sales looks like:
79%
feel prepared or
very prepared
“Best in class.”
10%
increase in sales YOY
“Game changer.”
108%
increase in course completions
“Best material I’ve received in a long time.”
Hungry for results like those? They can happen for you, too. More than 20 years’ experience has taught us the secret: adoption.
No matter how good your growth plan is, it’s worthless unless your reps actually take up the cause. And we know 9 ways to make that happen.
So, if you’re entering new markets… introducing a segment-based approach… or just trying to hit this year’s big, hairy, audacious goal… remember this: Growth is not an option unless you have adoption. Get yourself a counterpart for that.
The 9 needs of adoption
Show them:
- Leadership insists
- Customer expectations are set
- Everybody benefits
Teach them:
- Who to talk to
- How to recognize opportunities
- How to convince the customer
Give them:
- A sense of ownership
- Role models
- Constant reminders
The proof is in the partnerships.
More than 20 years solving sales enablement and marketing challenges for growing businesses, mid-sized distributors, and Fortune 500 brands.
