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  • Is anyone listening? 4 reasons why your sales team may be ignoring your marketing. Get them on board.

  • How do you unlock key verticals? It’s not easy to focus a large sales team. Especially one with 400 new reps. See how this nationwide distributor did it.

  • Want to grow sales? Get your whole team on board. With your philosophy. The right habits. And a system that works. Find out why growth is not an option without adoption. Dive deeper.

  • Drive response with thought leadership A major company boosted their click-to-open rates 226% YOY. Learn how they did it.

This is what enabled sales looks like:

Real Results:

Rep Responses:

79%
feel prepared or
very prepared

“Best in class.”

10%
increase in sales YOY

“Game changer.”

108%
increase in course completions

“Best material I’ve received in a long time.”

Hungry for results like those? They can happen for you, too. More than 20 years’ experience has taught us the secret: adoption.

No matter how good your growth plan is, it’s worthless unless your reps actually take up the cause. And we know 9 ways to make that happen.

So, if you’re entering new markets… introducing a segment-based approach… or just trying to hit this year’s big, hairy, audacious goal… remember this: Growth is not an option unless you have adoption. Get yourself a counterpart for that.

The 9 needs of adoption

Show them:

  1. Leadership insists
  2. Customer expectations are set
  3. Everybody benefits

Teach them:

  1. Who to talk to
  2. How to recognize opportunities
  3. How to convince the customer

Give them:

  1. A sense of ownership
  2. Role models
  3. Constant reminders

The proof is in the partnerships.

More than 20 years solving sales enablement and marketing challenges for growing businesses, mid-sized distributors, and Fortune 500 brands.

 
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“Everybody loves the tools. Sales are up 10% YOY. They all ask, ‘Why are we doing so well?’ I say it’s because of the sales materials.”

-David R.

There are four things that make a message work. See what they are
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© 2025 Counterpart Communication Design, LLC. “Counterpart,” the Counterpart faces symbol, “Case Study Comics,” “Message Strategy Experts,” “Position X,” and “Single Slide Strategy” are registered trademarks — and “Counterpart Brief,” “Journey GPS,” “Meeting-Free Friday,” “Message Mentality,” and “Monday Meme” are trademarks — of Counterpart Communication Design, LLC. All rights reserved.
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