A history of meaningful messages

Vintage Sheperd

Counterpart was founded by advertising writer Sheperd Simmons. We opened for business on July 1, 2002. And like everything we do, there’s a reason behind it. For starters, it was lucky month #7. Also, it was the first day of the month, the first day of the quarter, and the first day of the work week — a day of firsts.

We took our first sales enablement project in 2005 and never looked back. Since then, we’ve completed more than 1,000 projects to help sales teams bring the right message to customers.

But that’s not all we do. Our team is made up of industry experts across 17 states. Your counterparts can help create videos, emails, logos, websites, billboards, content strategy, and more.