A history of meaningful messages

Counterpart was founded by advertising writer Sheperd Simmons. We opened for business on July 1, 2002. And like everything we do, there’s a reason behind it. For starters, it was lucky month #7. Also, it was the first day of the month, the first day of the quarter, and the first day of the work week — a day of firsts.

We took our first sales enablement project in 2005 and never looked back. Since then, we’ve completed more than 1,000 projects to help sales teams bring the right message to customers.

But that’s not all we do. Our team is made up of industry experts across 17 states. Your counterparts can help create videos, emails, logos, websites, billboards, content strategy, and more.

Counterpart’s mission

We help you create customer-
centric communication that’s clear,
compelling, and controlled.

Counterpart’s core values

Think positive.

Keep it real.

Respect the process.

Counterpart’s employees

They’re the best part of Counterpart.

Meet the team

Fun facts about Counterpart’s culture

We’re transparent. Like seriously. We don’t have unexplained tardies or mysterious absences; instead we come out and say, “My child had an epic meltdown this morning” or “I spilled beer on my laptop.” (True stories.) Our Keep It Real core value is how we build trust and share our lives with each other.
We’re headquartered in a 109-year-old three-story home in midtown Memphis. Due to several eerie experiences, some employees believe our house is haunted.
We’re closed on Christmas Eve, and we stay closed until January 2. It’s a paid vacation for our employees and does not count against PTO.

We share praise from clients constantly. We praise each other publicly and often. We praise a lot. It’s a big part of our Think Positive culture.
Every year since 2003, we’ve thrown a summer party, honoring another year in business. It’s called — wait for it — Counterparty.
We invented Meeting-Free Friday™. It’s been official company policy since 2014. And in practice for years before that.

Want to be a part of Counterpart?

We’re always interested in bringing in exceptional talent to our
remote culture—whether we’re actively hiring or not.

Send us a message

© 2025 Counterpart Communication Design, LLC. “Counterpart,” the Counterpart faces symbol, “Case Study Comics,” “Message Strategy Experts,” “Position X,” and “Single Slide Strategy” are registered trademarks — and “Counterpart Brief,” “Journey GPS,” “Meeting-Free Friday,” “Message Mentality,” and “Monday Meme” are trademarks — of Counterpart Communication Design, LLC. All rights reserved.