In touch with your sales-enablement reality

Regular listening to the real world: That’s how we stay on top of the challenges you face every day.

Sales Enablement Advisory Board

Erik Frank

Erik Frank is the president and CEO of Tristate Armature, an electrical construction and distribution company that powers industry. He started his sales career in 1986 with Dun & Bradstreet and served in sales leadership roles for 30 years, both domestically and internationally. In 2015, Erik founded Elite Sales Leadership, where he coached business owners on strategies to achieve consistent and sustainable growth.

Lela Gerald

Lela Gerald is vice president of Global Marketing Communications for Buckman International, a global specialty chemical and technology company. For more than 35 years, she has managed B2B marketing accounts on both the agency and client sides. Her work includes branding, customer experience, promotions, and corporate communications for International Paper, FedEx, Smith & Nephew, and Conagra. Lela is licensed in Prosci change management, a framework for managing the people side of change. She is also the founder and chief cook of Jacko’s Pepper Jelly, sold in specialty stores around the South.

David Rose

David Rose has 30 years of experience in brand and message strategy, digital advertising, direct marketing, and sales effectiveness. He served as the segment marketing leader for the Veritiv Corporation, where he led sales enablement initiatives for 1,000 sales and service reps. In his role as the vice president of marketing for LasikPlus Vision, he drove +50% YOY growth for ten consecutive quarters. David began his career in advertising, supervising accounts for United Healthcare, AT&T, and other Fortune 500 companies.

Brian Schuster

Brian Schuster is the vice president of Sales East at Betco — leading manufacturer of cleaning and floorcare products since 1950. He was previously a national account manager at Henkel — makers of Dial, All, and Renuzit — and director of marketing at xpedx. He also held multiple marketing and IT positions at International Paper. Brian has been recognized for consistently exceeding sales goals, building high-performance teams, and leading effective sales and marketing campaigns. He has 25 years of experience.

Brian Tisdale

Brian Tisdale is a solutions manager and leader of the sales enablement team at FedEx. He is responsible for empowering sales by providing them with the necessary information, tools, and training to excel in their roles and grow revenue. Previously, Brian was a partner at Signature Advertising in Memphis, Tennessee. His clients included the Memphis Grizzlies, Hilton Hotels, and St. Jude Children’s Research Hospital. He is the recipient of two FedEx Shining Star awards and a member of the Ambassador Club.

Mike Vazeii

Mike Vazeii is vice president of commercial marketing for Pep Boys, responsible for growth within the commercial fleet services industry. Previously, Mike was senior director of commercial marketing for Rentokil Terminix. Under his leadership, the Terminix commercial pest division achieved revenue growth of 52% and market share growth of 33% over four years. In his 25-year career, Mike has also served as director of product and segment marketing for American Home Shield. He’s earned the American Home Shield Leader of the Year award, the MarCom Platinum award, and the Direct Marketing Association International ECHO award.

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