How to drive engagement for a contest
3,936 entries received
Tactics
- 1 landing page, updated in 3 phases
- 2 web pages to collect and confirm entries
- 10 versioned emails
- 4 platforms for paid media
- 1 sales education piece
- 1 landing page featuring 10 grant recipients
- 1 logo redesign
Results
- 3,936 applications received (264% of the forecasted 1,500 applications)
- 1M emails opened
- 703 applications submitted during the last 24 hours of the application window
- 29.3M digital impressions
- 70K+ landing page visits during an 8-week campaign
Situation
Since 2012, FedEx has supported small businesses through its FedEx® Small Business Grants Contest, with more than $2 million awarded. But by 2024, they’d run into a problem. They were receiving lots of applicants. Just not the right kind. So FedEx came to us for help reaching their ideal audience: small businesses who used FedEx to ship—and had grown because of it.
Counterpart provided:
- Message Strategy
- Concepting
- Creative direction
- Writing
- Design
- Quality Assurance
- Project management
Message strategy for a contest
How can you see similar success? With techniques like these:
Need help generating excitement about your contest?
Want to make sure you reach your engagement goals?
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