How to drive engagement for a contest

3,936 entries received

Tactics

  • 1 landing page, updated in 3 phases
  • 2 web pages to collect and confirm entries
  • 10 versioned emails
  • 4 platforms for paid media
  • 1 sales education piece
  • 1 landing page featuring 10 grant recipients
  • 1 logo redesign

Results

  • 3,936 applications received (264% of the forecasted 1,500 applications)
  • 1M emails opened
  • 703 applications submitted during the last 24 hours of the application window
  • 29.3M digital impressions
  • 70K+ landing page visits during an 8-week campaign
Situation

Since 2012, FedEx has supported small businesses through its FedEx® Small Business Grants Contest, with more than $2 million awarded. But by 2024, they’d run into a problem. They were receiving lots of applicants. Just not the right kind. So FedEx came to us for help reaching their ideal audience: small businesses who used FedEx to ship—and had grown because of it.

Counterpart provided:

  • Message Strategy
  • Concepting
  • Creative direction
  • Writing
  • Design
  • Quality Assurance
  • Project management

Message strategy for a contest

How can you see similar success? With techniques like these:

Encourage pre-contest prep

Grab their attention

Engage and educate

Provide compelling collateral

Make requirements clear

Highlight past winners

Need help generating excitement about your contest?
Want to make sure you reach your engagement goals?

Get yourself a counterpart for that.

Thanks again for helping execute such a successful campaign!
Jake K.Digital Marketing Advisor

Now get a quote from Counterpart

How to get results with sales enablementVeritiv VPAK materials, created by Counterpart