How to get results from a medical website redesign

Mid-South Foot and Ankle Specialists website overhaul

Tactics

  • 1 website
  • 111 pages

Results

  • #1 position on Google for primary keyword
  • 5% increase in overall traffic
  • 25% increase in page load speeds
  • 161% increase in time on page
  • 12% conversion rate
Situation

Mid-South Foot and Ankle Specialists offers the broadest scope of services in the local market, and they have multiple locations. In their offices, they boast state-of-the-art equipment. But on the web, they looked dated. Their site wasn’t even mobile-friendly. And the problem was only getting worse as their successful practice continued to grow. MSFAS also recognized the opportunity to improve their SEO so they could attract and educate new patients. But first Counterpart employed our Position X™ methodology — helping MSFAS nail down their point of difference versus smaller practices and more limited providers.

Counterpart provided:

  • Research
  • Positioning
  • SEO strategy
  • Architecture
  • Creative direction
  • Writing
  • Design
  • Project management

Message strategy for a medical website redesign

How can you see similar success? With techniques like these:

Portray pain-free living

Lead with differentiator

Substantiate the claim

Quantify the expertise

Be more visual

Organize by symptom

Proliferate landing pages

Employ primary keywords

Increase conversion points

Want to improve your site performance?

Need to articulate your point of difference?

Get yourself a counterpart for that.