How to get results with public awareness.
City of Germantown COVID campaign
Tactics
- 1 campaign theme
- 6 gateway signs
- 1 face mask design
- 3 pole banners
- 1 yard sign
- 1 t-shirt
Results
- 40,000+ sign views per day
- 8,000 masks distributed
- 525 yard signs handed out
Situation
The City of Germantown is a Memphis suburb with a population just under 40,000. During the COVID-19 pandemic, they saw the need to take a strong stand on social distancing, mask wearing, and hand washing. They needed a unified message: This is how we’re going to slow the spread. They wanted to emphasize the importance of these behaviors as ways to care for and protect one another. The city also wanted to avoid negativity and stick with a fun, lighthearted tone of encouragement.
Counterpart provided:
- Primary research
- Creative direction
- Concept creation
- Writing
- Design
- Project management
Message strategy for public awareness
How can you see similar success? With techniques like these:
Trying to raise awareness?
Need to unify and rally people around your cause?
The response was absolutely incredible. We had a line beginning at 8:30. We were out of signs at around 9:30, and we ran out of masks around 10:30.
Jessica C.Marketing and Communications Manager
Jessica C.Marketing and Communications Manager
When I saw Germantown’s incredibly brilliant social distancing signage about staying 3 weenie dogs apart, I couldn’t stop laughing. This campaign is truly wonderful. It adds a little humor and levity (and terrific branding) to a very serious situation. I was wondering if I could have a copy of the ‘3 weenie dogs apart’ sign artwork so I could print and frame it.
Marissa L.resident and business owner
Marissa L.resident and business owner
[That campaign is] solid gold.
The Daily Memphian
The Daily Memphian
Great idea! Thank you for making public health encouragement a fun, community-building activity!!
Cynthia M.resident
Cynthia M.resident
Thank you to Germantown for taking this stance and doing your part to positively impact the health of this amazing community. Thank you for being a beacon of public health. We’re all in this together!
Michael M.resident
Michael M.resident
It’s wonderful to feel supported in this battle and see people hanging together for a good cause! Thank you again!!!
@ajlwngsresident
@ajlwngsresident
