How to get results with thought leadership

With 3000 locations across 120 countries, Regus is the world’s largest provider of flexible workspace solutions, “Flexible” means short-term leases — monthly, daily, or even hourly. Not typically an area of interest to brokers. But therein lay the opportunity— a whole new way of thinking about corporate real estate: agility, risk reduction, capital expense savings. In other words, thought leadership. This multi-media campaign, targeting 497 markets, drove prospects to content-rich landing pages — connecting them to videos, white papers, and a lead-capture form.