Meet the Message
Strategy Experts^®.

Lisa’s a sports-loving, half-marathon-running soccer player who’s got marketing game. She’s worked with some big-league players. Like Philips Electronics. Memphis Grizzlies. FedEx. And St. Jude Children's Research Hospital. When she sets a goal, she doesn’t miss (deadlines or details). So if you’re shooting for the winner’s bracket, put Lisa in. She’ll whip your message strategy into shape —and lead your campaign to victory.

If you’re looking for Laurie, there’s a good chance she’s burnin’ rubber through her beach community — on her red tricycle. And when she’s not, her other wheels are turning, thinking of ways to push clients to the front of the pack. With 23 years’ experience, she’ll ask the right questions. Plan for the unexpected. See the big pic. With Laurie, you get a pro in the driver’s seat who'll go the extra mile. Literally.

On the weekends, Alissa loves to go fishing. During the week, she's fishing for every tidbit to help tell your story. She interviews. She tours. She reads. And then, she writes award-winning copy. It might surprise you to learn that this former Boeing-subsidiary business analyst was also a touring trumpet player. But given that unusual combo, it's no wonder she gives you dead-on strategic messaging with siren-song effectiveness.

Ellie’s fearless. At 17, she packed up and drove from Chattanooga to Cali — in a Fiero. She wears white all year and doesn’t care what you think about it. She drinks Bloody Marys at night. And for clients, she transforms scary esoteric data into easy-to-understand content. Visual storytelling, she calls it. She’s a one-woman think tank. Five-star communicator. And she’ll help you see the forest, despite those darn trees.

That Heidi’s a crafty one. Not just because she knits, cross stitches, and makes reindeer ornaments. But because she’s worked as a one-person HR department and built another one from the ground up. For us, she’s the glue that connects our bits and keeps our bobbles in order. And with a solid framework like that, we’ve got the tools we need to create a message for your brand that’s novel, nuanced — nothing short of a work of art.

Jenny loves a good story. So much so, she got a PhD in history (and has taught college for years). She also spent a decade with AutoZone—finance, communications. But that’s a whole different chapter. Now she passes time helping you tell your story. By listening, researching, interpreting. Using the past to focus on the future. So if you need A+ results, let Dr. J take you to school. Soon, your message will be one for the ages.

Sharon taught environmental ed to kids for 25 years. Now she keeps our agency ecosystem thriving. But ask what's dear to her, and she'll say her four kids, five grandchildren — and Star Wars. That's right. Star Wars. And she'll size you up by your reaction. You've been warned. Because Sharon has a black belt in Taekwondo. And she's a certified storm spotter. Yep, she's kinda awesome. A fan, Yoda is.

From social and SEO to matrices and migrations, Matt’s done it all. (And he’s done it for Fortune 300s.) But here’s a stellar fact. When he’s not sprucing up websites, he’s scoping out dark sites — because he’s a Milky Way photographer. So picture this: With Matt, you get a partner who understands the value of optics and always delivers astronomical results. And that puts your message light years ahead of the competition.

Josephina is a Type-A, 4'11" bundle of energy who loves to play football. She tramples the weak and hurdles the dead! Ok, that’s a touch strong. But she does work hard. And when it comes to message strategy, she knows her X’s and O’s. She’s drawn up winning plays for The UPS Store. Carrier. And Carhartt. She’s managed multimillion-dollar projects for ALSAC/St. Jude. Need your brand to take the lead? Recruit Jo. She’s your MVP.

Olivia’s not afraid to start at the bottom and work her way up. She’s helped launch 30+ startups. Facilitated a Fortune 50 digital transformation. Aaand climbed Mt. Fuji. (She also went to law school and passed the bar on her first try. But who hasn’t, right?) This strategist is the savviest in the room and the coolest under pressure. So go ahead. Let Olivia make the case for your message. Then watch your brand reach new heights.

Kelsey has a thing for HGTV and DIY (and cats). Know what else she has? An MA — in Journalism and Strategic Media. Which is big news since our goal is to help you get your story straight. She gets giddy about headlines. Lives for timelines. And thrives on deadlines. So here’s the scoop. If you need message strategy improvement, you don’t have to do it yourself. Kelsey’s standing by, ready to help hammer your message home.

To Christian, there’s no such thing as downtime. If he’s not working, he’s learning something new, whether it’s blacksmithing or fixing cars or mastering every programming language possible. (If you ask him what he does on days off, don’t be surprised if the word “algorithms” comes up. It did when we asked.) His persistence has driven him from software engineer to teacher to technical director. And now it’s working for you.

If you asked us to describe our ideal employee, we'd say, a passionate learner. Avid reader. Expert communicator. Meticulous. Open-minded. And compassionate. Turns out, we just described Christina. Since 2003 she's helped seven new companies build their brands and their businesses. And to top it all off, she's a professional organizer. Seems like she was made for this job. Work with her for a minute and you'll see it for yourself.

Bill loves a good detective novel. (His complete Rex Stout collection might give that away.) And he gets to put his own investigative skills to work as our content team's resident defect-tracking sleuth. It's his favorite part of the job he's been doing for almost 20 years. What makes him great at it? His wealth of web editing and troubleshooting experience. His methodical nature. And of course, his enthusiasm for solving the mystery.

Juliana may be an extreme planner, but she’s not afraid to push boundaries. Examples? She meticulously scheduled a trip to zipline over alligators. And she created a 150-person book club just to make herself read more. That plan-and-grow attitude helped her run a top team for a major national lender. And it’ll help you shake up your message. Ready to take a calculated risk? With Juliana, you can go ahead and put success on your calendar.

Carolina is more than happy to fill up your cup — with coffee. In fact, she roasts her own beans, then carefully blends them for the perfect daily drip. She will not, however, fill up your files. That means she despises clutter. Which means your deliverables are clean, clear, and concise. So if your message is stale, worn out from the daily grind, place an order with Carolina. Her fresh ideas will have you demanding a refill.

Chris does that digital marketing techy stuff. (He cut his teeth in healthcare and education.) And yes, he can help make sure your IT and marketing crews are simpatico. But get this. Dude also does standup comedy. Co-hosts a radio show. Hosts a podcast. And did we mention he’s a licensed pro wrestler? And could’ve been a professional bowler? Whew! With Chris, you get top-notch martech expertise. What you don’t get — is bored.

Sarah’s a paradox. A rebellious introvert. A homebody who travels. An independent soul who loves to collaborate. But that doesn’t mean she’s hard to work with. To help you tell your story, she’ll jump through hoops. (Literally. She’s also a hula hoop dancer.) In fact, the more complex your message, the more she shines. Work with Sarah, and the only thing you’ll be left wondering is how in the world you ever managed without her.

Angela expects things to run smoothly. That’s probably why she’s passionate about fast cars. (She used to handle the accounting for a NASCAR Sprint Cup team.) It also explains why she’s so good at her work. With her at the wheel, accounting runs like a well-oiled machine. Our vendors get paid early. We make rock-solid financial decisions. And business hums. It just comes with the territory when you’re working with a Beemer.

Kara wanted to be a pig when she grew up. Not because they’re smart (they are), but because she loved playing in mud. Makes sense now, given her creativity and how mud helps kids develop tactile skills and active imaginations. Today, she’s traded mud for message strategy—molding and shaping content into cool creations that appeal to your customers’ senses. Trust us. When it comes to Kara, this little piggy knows how to market.

Elaine loves hunting for junk. Cool junk. Like midcentury chairs, rustic shutters, and antique doorknobs junk. She can spot potential a mile away. Then she cleans it up. Polishes it. And finds the perfect place for it. She’s done it for clients, too. Like ServiceMaster, Medtronic. So if your message is in poor condition, don’t give up on it. Elaine will help you turn trash into treasure. And talent like that is a rare find.

Ottis may know his way around a casino, but it’s his all-in work mentality that pays off. He’s led teams. Coordinated production. Worked on national campaigns. And all for big brands, from Sonic to Interstate Batteries, Nokia, and CompUSA. He even wins every office holiday décor contest because (trump card) he’s an expert craftsman. So when it comes to your message strategy, bet on Ottis. He’s jackpot, every time.

Not gonna lie… Matthew helps hold this place together. He’s our computer troubleshooter. Productivity booster. And big-ol’-heavy-things mover. He keeps our server serving and our printers printing — which helps us deliver message strategy that has clients cheering. But more than anything, Matthew inspires us with his motto to do better and be better than the day before. Everybody say it with me now: Thank you, Matthew!

Dig this. Cammi has coordinated publications for an archaeology firm. Copyedited scientific articles. And built brand guidelines for a Fortune 100. With 30+ years in the biz, she ain’t afraid to get down ’n’ dirty with trademarks. Contracts. Or all that compliance stuff. And she can unearth a no-no from a mile away. That means your message is professional. Polished. And fit for an exhibit every time.

Erin’s Canadian and Ohioan. Drops dad jokes on a dime. And goes to Mexico to volunteer at a dog shelter. (That’s some fur-real canine love, eh?) She’s also a creative thinker, even more so a creative writer. She’s turned complexity into clarity for Best Buy, FedEx — and health care and cybersecurity companies. If you need a message to save your brand, this witty writer relishes rescues. And with Erin, anything is paws-ible. (Okay, we’ll stop.)

This guy doesn't miss a beat. And we're not just talking typography and timelines. We're talking guitar. When he's not mastering kerning, he's making music. He's a believer in its ability to entertain, empower, and educate. And he applies that same philosophy to his craft. His details are intentional. Purposeful. Connected. A perfect arrangement every time. Trust us. You'll want to put Eric on repeat.

Elizabeth grabs life by the horns and her motorcycle by the handles. She’s raced sailboats on the Gulf of Mexico. Bungee jumped from a hot air balloon. And always has an attitude of gratitude. Got a job on the horizon with no margin for error? Have a need for speed? Relax. With Elizabeth at the helm, you get a troubleshooter. A process improver. A five-steps-ahead doer. She’s exactly the shot of adrenaline your project needs.

Nichole ain't scared to work. At 15, she sold nachos at a bowling alley and has been employed ever since. From cheese to trees, she paid for college by drafting landscapes. She’s a pro disc golfer, photographer, and painter. But don’t let her artsy side fool you. She’s a process lover and a messy spreadsheet hater. What does that get you? A hard worker with vision who can hit a campaign target with the flick of the wrist.

Shelties and sports cars are Kristy's two loves. (Her dog Kody would tell you he's definitely number one.) But web design is among her passions. Whatever your web woe, Kristy has probably seen it — and fixed it — before. From initial concept to coding to creating original content, she's our web wizard. She's been doing it for brands like Frito-Lay and Children's Medical Center of Dallas for years. And now she'll do it for you.

Brenda spent 14 years in QA. She’s a pro at problem solving, communicating, and providing exceptional services. And cooking. If you ask about her job, she'll say it’s like baking a cake. There are ingredients. Steps. No shortcuts. And if you omit even one thing, your product tastes terrible. Or was it your cake tastes terrible? You know what we mean: no cutting corners = blue ribbon results.

As a Navy vet, he's earned four achievement medals. As a web marketing pro, he's maintained over forty sites, including ISLANDS, Florida Travel + Life, and Boating Life, just to name a few. And his fervor for doing great work is matched only by his love of NASCAR. Look at his career history, work ethic, and hobbies, and it's clear, Todd is all about performance. So no matter what your project, he's a guy you want on your crew.

Alexa the extrovert. That’s what you can expect. She spent two years traveling across Asia — teaching English, building orphanages, and helping communities rebuild after natural disasters. Know what else she can help rebuild? Your reputation. She’s a pro at mitigating bad stuff. (It happens.) But you don’t have to have a PR prob to work with Alexa. This bundle of energy is ready to help tell your brand’s story, come rain or shine.

Cassidy joined a volunteer fire department when she was 14. Became an EMT at 17. And worked for her college’s fire department her freshman year. Later, she switched to marketing management and worked for a major U.S. transporter. Now she’s a hero on our squad, helping clients stay out of the hot seat. So if you’re feeling the heat, sound the alarm! Cassidy’s ready to rescue your message — and help you climb the ladder.