Introducing your counterparts
Meet the Message Strategy Experts®
Meet the Message Strategy Experts®
Yep, Sheperd’s prolly somewhere mulling over some message strategy. Or using an app to ID an arthropod. Or tagging tree species on his farm. See, from his early days as an ad writer to owning an agency for 20+ years, he’s been constantly curious. Always analyzing. Never not interested. He’s a deep thinker who’s forged a foundation of frameworks that deliver repeatable results. Anything less is, well, unthinkable.
Lisa’s a remodeler. She’ll break down and change up anything. She’s all about the what could be — not the what is. She doesn’t see flaws — she sees potential. She’s not satisfied — she’s recharging. That’s why she’s so good at her job. This remodeling role model is upbeat and uplifting, helping those around her upgrade. Need to add value to your brand? Reimagine your messaging? Lisa’s hands-on leadership will leave you looking better than before.
At four, Anji had an adding machine — as a toy. She also fibbed about her age to start her first job. Later, she built the back end of a multi-million-dollar business from the ground up. Now she zeros in on our business, finding ways to make us lean, efficient. She keeps costs low and budgets smart, which makes reasonable rates a reality. Bottom line? When it comes to delivering a valuable message for your brand, Anji’s a major factor.
Ashley’s a fact finder, all research and rationale. Well, there was that time she jumped off a bridge. And she does make funky salads. Come to think of it, Ashley’s not afraid to take chances. But working with her is no leap of faith. She’s worked for Harvard Business School and served clients like International Paper, Evergreen Packaging, and Hilton. Need your message to make a big splash? Ashley can help. And that’s a fact.
Hey, you got a problem? ’Cause Mary’ll dig deep and get to the root of it. Like she does when it comes to gardening. And how she’s done for T-Mobile, Intuit, and FedEx. Because for Mary, there’s no such thing as instant results. You roll up your sleeves, break a sweat, get your hands dirty — and cultivate. So if your brand’s message is facing perennial peril, call Mary. Then stand back and get ready to reap all that she sows.
Tracy has worked for FedEx, Northrop Grumman, and Arthur Andersen, often managing 70+ projects at one time. (It's no surprise she's been called "Wonder Woman.") She's been a teacher and a writer; her team says her next job should be a diplomat. But the qualities that would make her a good one (her supreme competence, analytical nature, strategic thinking, and gracious personality) are the same reasons we hope she never has a "next job." Ever.
On the weekends, Alissa loves to go fishing. During the week, she's fishing for every tidbit to help tell your story. She interviews. She tours. She reads. And then, she writes award-winning copy. It might surprise you to learn that this former Boeing-subsidiary business analyst was also a touring trumpet player. But given that unusual combo, it's no wonder she gives you dead-on strategic messaging with siren-song effectiveness.
A creative of impeccable tastes, Greg loves experimenting in the kitchen almost as much as he loves cooking up satisfying videos. In his long marketing career, he’s served up over a thousand videos for FedEx and other brands. His award-winning recipe is simple: Start with a great story, mix in creativity, and sprinkle with emotion. When you’re ready to add some visual flavor to your message strategy, give Greg a shout.
Lisa’s a sports-loving, half-marathon-running soccer player who’s got marketing game. She’s worked with some big-league players. Like Philips Electronics. Memphis Grizzlies. FedEx. And St. Jude Children's Research Hospital. When she sets a goal, she doesn’t miss (deadlines or details). So if you’re shooting for the winner’s bracket, put Lisa in. She’ll whip your message strategy into shape — and lead your campaign to victory.
Work with Jeff and you get message strategy that packs a punch. You also get a punchline. (He’s hilarious.) But don’t let his chill vibe fool you. He’s been a whiz in the biz since last century, and he’s helped lots of clients like FedEx, Terminix, and Hilton. He leads our creatives from the front. And when it comes to your brand, he’s got your back. Let Jeff help tell your story, and you’ll be laughing all the way to the bank.
Grace nerds out on etymology. You know, the history of words. Where they came from. But when it comes to message strategy, that’s different. She’s more concerned about where words can take you. So she listens closely. Untangles complex issues. And helps clients (like FedEx) develop and execute industry-leading content and digital strategy. But don’t take our word for it. Talk to her. She’ll be speaking your language in no time.
As a kid, Sean dreamed of being a writer. His first story reimagined local schools as warring kingdoms, complete with fantastical creatures. Since then, this word wiz has ventured into journalism, fiction writing, and brand copywriting. If you want clear, compelling messages crafted to reach your audience, Sean can make your dream come true, too. (Dragons optional.)
If you’re looking for Laurie, there’s a good chance she’s burnin’ rubber through her beach community — on her red tricycle. And when she’s not, her other wheels are turning, thinking of ways to push clients to the front of the pack. With 23 years’ experience, she’ll ask the right questions. Plan for the unexpected. See the big pic. With Laurie, you get a pro in the driver’s seat who'll go the extra mile. Literally.
That Heidi’s a crafty one. Not just because she knits, cross stitches, and makes reindeer ornaments. But because she’s worked as a one-person HR department and built another one from the ground up. For us, she’s the glue that connects our bits and keeps our bobbles in order. And with a solid framework like that, we’ve got the tools we need to create a message for your brand that’s novel, nuanced — nothing short of a work of art.
Aaron’s passion for art and storytelling sprang from his lifelong love of comics. His superpower? Bringing brand stories to life. For more than 10 years, he’s created visuals for clients like Marvel, DC Comics, 20th Century Studios, Warner Bros., St. Jude Children’s Research Hospital, Ashley Furniture, and Elvis Presley’s Graceland. Beyond saving the day for clients, his work has also won multiple ADDY awards.
Dig this. Cammi has coordinated publications for an archaeology firm. Copyedited scientific articles. And built brand guidelines for a Fortune 100. With 30+ years in the biz, she ain’t afraid to get down ’n’ dirty with trademarks. Contracts. Or all that compliance stuff. And she can unearth a no-no from a mile away. That means your message is professional. Polished. And fit for an exhibit every time.
Angela’s a makeup maven. Beauty tutorial tipster. And all-around style setter. She likes to be different — make a statement. (Like a 1 a.m.-tattoo-on-South-Beach statement.) She enjoys making clients look good, too. And she’s helped companies like DaVita, USAA, and FedEx stand out in the crowd. So next time you need a message makeover, add some Angela to your daily routine. Her talents and intuition will leave your brand looking absolutely flawless.
Eric’s a tea collector extraordinaire — snagging specimens from all over the globe. He’s a student of Eastern philosophies — seeking wisdom and peace within. He’s also a website wizard — ready to dig in and design. Need to branch into new markets and get something brewing? Or maybe you’re a Fortune 50 looking for a fresh and spicy strategy. Trust Eric to make smart choices. His exceptional taste and talents will help you stir things up.
Sharon taught environmental ed to kids for 25 years. Now she keeps our agency ecosystem thriving. But ask what's dear to her, and she'll say her four kids, five grandchildren — and Star Wars. That's right. Star Wars. And she'll size you up by your reaction. You've been warned. Because Sharon has a black belt in Taekwondo. And she's a certified storm spotter. Yep, she's kinda awesome. A fan, Yoda is.
From social and SEO to matrices and migrations, Matt’s done it all. (And he’s done it for Fortune 300s.) But here’s a stellar fact. When he’s not sprucing up websites, he’s scoping out dark sites — because he’s a Milky Way photographer. So picture this: With Matt, you get a partner who understands the value of optics and always delivers astronomical results. And that puts your message light years ahead of the competition.
Nichole ain't scared to work. At 15, she sold nachos at a bowling alley and has been employed ever since. From cheese to trees, she paid for college by drafting landscapes. She’s a pro disc golfer, photographer, and painter. But don’t let her artsy side fool you. She’s a process lover and a messy spreadsheet hater. What does that get you? A hard worker with vision who can hit a campaign target with the flick of the wrist.
Kelsey has a thing for HGTV and DIY. Know what else she has? An MA — in Journalism and Strategic Media. Which is big news since our goal is to help you get your story straight. She gets giddy about headlines. Lives for timelines. And thrives on deadlines. If you need message strategy improvement, you don’t have to do it yourself. Kelsey’s standing by, ready to help hammer your message home.
To Christian, there’s no such thing as downtime. If he’s not working, he’s learning something new, whether it’s blacksmithing or fixing cars or mastering every programming language possible. (If you ask him what he does on days off, don’t be surprised if the word “algorithms” comes up. It did when we asked.) His persistence has driven him from software engineer to teacher to technical director. And now it’s working for you.
If you asked us to describe our ideal employee, we'd say, a passionate learner. Avid reader. Expert communicator. Meticulous. Open-minded. And compassionate. Turns out, we just described Christina. Since 2003 she's helped seven new companies build their brands and their businesses. And to top it all off, she's a professional organizer. Seems like she was made for this job. Work with her for a minute and you'll see it for yourself.
Bill loves a good detective novel. (His complete Rex Stout collection might give that away.) And he gets to put his own investigative skills to work as our content team's resident defect-tracking sleuth. It's his favorite part of the job he's been doing for almost 20 years. What makes him great at it? His wealth of web editing and troubleshooting experience. His methodical nature. And of course, his enthusiasm for solving the mystery.
Juliana may be an extreme planner, but she’s not afraid to push boundaries. Examples? She meticulously scheduled a trip to zipline over alligators. And she created a 150-person book club just to make herself read more. That plan-and-grow attitude helped her run a top team for a major national lender. And it’ll help you shake up your message. Ready to take a calculated risk? With Juliana, you can go ahead and put success on your calendar.
Carolina is more than happy to fill up your cup — with coffee. In fact, she roasts her own beans, then carefully blends them for the perfect daily drip. She will not, however, fill up your files. That means she despises clutter. Which means your deliverables are clean, clear, and concise. So if your message is stale, worn out from the daily grind, place an order with Carolina. Her fresh ideas will have you demanding a refill.
Chris does that digital marketing techy stuff. (He cut his teeth in healthcare and education.) And yes, he can help make sure your IT and marketing crews are simpatico. But get this. Dude also does standup comedy. Co-hosts a radio show. Hosts a podcast. And did we mention he’s a licensed pro wrestler? And could’ve been a professional bowler? Whew! With Chris, you get top-notch martech expertise. What you don’t get — is bored.
Elizabeth’s the kind of woman who can break down a QB’s stats while mixing the perfect Manhattan. (Yes, she worked for the Vikings and Falcons — and as a bartender.) She’s also the kind of strategist who’ll give it to you straight, never placate. Her bold plays might push you out of your comfort zone. And that’s okay. Because with Elizabeth, you get A-game strategy. And when it comes to executing a winning message, she never drops the ball.
Zach writes like he’s in the room with you. Just you and him. Chatting it up. It’s paid off, too. He’s worked on multimillion-dollar campaigns for Hewlett-Packard and Petco. And crafted an award-winning campaign for Pizza Hut. So next time you’re in a UX fix, pull up a chair with Zach. He’ll help you deliver a message that’s never corporate and confusing. Always human and helpful. Like real people really talk. For real.
Not gonna lie… Matthew helps hold this place together. He’s our computer troubleshooter. Productivity booster. And big-ol’-heavy-things mover. He keeps our server serving and our printers printing — which helps us deliver message strategy that has clients cheering. But more than anything, Matthew inspires us with his motto to do better and be better than the day before. Everybody say it with me now: Thank you, Matthew!
Erin’s Canadian and Ohioan. Drops dad jokes on a dime. And goes to Mexico to volunteer at a dog shelter. (That’s some fur-real canine love, eh?) She’s also a creative thinker, even more so a creative writer. She’s turned complexity into clarity for Best Buy, FedEx — and health care and cybersecurity companies. If you need a message to save your brand, this witty writer relishes rescues. And with Erin, anything is paws-ible. (Okay, we’ll stop.)
Cassidy joined a volunteer fire department when she was 14. Became an EMT at 17. And worked for her college’s fire department her freshman year. Later, she switched to marketing management and worked for a major U.S. transporter. Now she’s a hero on our squad, helping clients stay out of the hot seat. So if you’re feeling the heat, sound the alarm! Cassidy’s ready to rescue your message — and help you climb the ladder.
Allyson’s a great listener. She began her career as a medical scribe. Can recall lyrics from a song she’s heard twice. And captions in real time like a legend. She’s provided services for the Grammys, the White House (yes, THE White House), and the FIFA World Cup. For you, she’ll turn design obstacles into opportunities. And elevate digital experiences. When it comes to making your message accessible, Allyson is a sound investment.
This guy doesn't miss a beat. And we're not just talking typography and timelines. We're talking guitar. When he's not mastering kerning, he's making music. He's a believer in its ability to entertain, empower, and educate. And he applies that same philosophy to his craft. His details are intentional. Purposeful. Connected. A perfect arrangement every time. Trust us. You'll want to put Eric on repeat.
James believes in second chances. Even for motorcycles. He can restore a hunk of rust into a beauty you can trust. He’s creative like that. He’s also analytical. He thinks flowcharts are fun and likes his processes precise. And when it comes to the mechanics of digital marketing, he meticulously pieces together all the right parts. Got an ol’ broken-down message? Toss James the keys. He’ll have it gassed up and going places in record speed.
Elizabeth grabs life by the horns and her motorcycle by the handles. She’s raced sailboats on the Gulf of Mexico. Bungee jumped from a hot air balloon. And always has an attitude of gratitude. Got a job on the horizon with no margin for error? Have a need for speed? Relax. With Elizabeth at the helm, you get a troubleshooter. A process improver. A five-steps-ahead doer. She’s exactly the shot of adrenaline your project needs.
Shelties and sports cars are Kristy's two loves. (Her dog Kody would tell you he's definitely number one.) But web design is among her passions. Whatever your web woe, Kristy has probably seen it — and fixed it — before. From initial concept to coding to creating original content, she's our web wizard. She's been doing it for brands like Frito-Lay and Children's Medical Center of Dallas for years. And now she'll do it for you.
Brenda spent 14 years in QA. She’s a pro at problem solving, communicating, and providing exceptional services. And cooking. If you ask about her job, she'll say it’s like baking a cake. There are ingredients. Steps. No shortcuts. And if you omit even one thing, your product tastes terrible. Or was it your cake tastes terrible? You know what we mean: no cutting corners = blue ribbon results.
Alexa the extrovert. That’s what you can expect. She spent two years traveling across Asia — teaching English, building orphanages, and helping communities rebuild after natural disasters. Know what else she can help rebuild? Your reputation. She’s a pro at mitigating bad stuff. (It happens.) But you don’t have to have a PR prob to work with Alexa. This bundle of energy is ready to help tell your brand’s story, come rain or shine.
As a Navy vet, he's earned four achievement medals. As a web marketing pro, he's maintained over forty sites, including ISLANDS, Florida Travel + Life, and Boating Life, just to name a few. And his fervor for doing great work is matched only by his love of NASCAR. Look at his career history, work ethic, and hobbies, and it's clear, Todd is all about performance. So no matter what your project, he's a guy you want on your crew.
Kelly’s the queen of hard labor. Not because she’s poured blood, sweat, and tears into 20 years of creating content, rendering rebrands, and analyzing analytics. (She has.) But because she gave birth to a 12-and-a-half-pound baby. At home. With no meds. (She did!) Fearless and decisive, this strategist will get your message under control. And introduce your brand to a whole new world. Never once will you have to worry if Kelly can deliver.
Jen’s a number cruncher who enjoys crashing trucks — BIG trucks. You’ll find her at Monster Truck rallies on the regular. (She was a fan even before she had two sons.) And while she loves the crazy stunts and tricks at a show, she’s all about smarts and tactics when it comes to spreadsheets. So if you’re a vendor, expect to be paid fast. And if you’re a client, count on our books being on track. With Jen, our accounting is always under control.
David’s a designer with culinary chops. But don’t ask him for a recipe: He innovates, uses unique ingredients. You could say the same for his designs. From health care and health foods to Motorola and Mastercard, he’s added his own flavor to his creations. Because he knows it’s not just about the quality. It’s about the presentation. The experience. Yeah, with David, you can always count on 5-star reviews. And a message users will crave.
Crystal describes herself as a warden. Then she laughs because it sounds hardcore. But talk to her, and you’ll see that this gifted guardian is protective of the people she cares about. And that includes your customers. If their journey is janky, she’ll take disciplinary action. If they’re tripping over pain points, she’ll find peaceful resolutions. With Crystal’s empathy and keen eye, you can relax: Your message is under maximum security.
Meet Ashlyn. She loves everything about the movies. From trivia to awards shows, she’s all in. Inspired by her favorite movie Lady Bird, she left her small town in Louisiana and spread her wings. Where’d she land? Atlanta — also known as Hollywood South. Now she directs projects with the finesse of Spielberg and makes your brand the star. Cast Ashlyn as your counterpart for message strategy and get ready for blockbuster results.
Olivia’s known for her matchmaking skills—for family, friends. But this compatibility queen can connect more than hearts. She’s got a keen eye for charts. Has brand analysis smarts. And helped clients like Kroger and Home Depot hit their marks. So if your brand is feeling a little misunderstood. Or you need some chemistry for your next campaign. Call your Counterpart Cupid. She’ll introduce you to a message strategy you’ll love.
Allison loves pixels, peaks, and Jesus. (Not necessarily in that order.) So when it comes to visuals and vistas, she climbs toward stunning results. And when it comes to where she worships, she heads for the church she started with her husband. Chick-fil-A, Gaylord, University of Florida — they’ve witnessed her divine intervention. Now it’s your time to shine. With Allison’s heavenly hues and sacred serifs, your message will be born again.
Ask Liz what she does, and she’ll say she sees things that are wrong—then helps make them right. When it comes to design and details, she’s so smart. But what really stands out about Liz is her heart. Every week, she tutors kids who struggle to read. And she volunteers at church to make youth feel safe and seen. So if you’re looking for a creative who believes in lasting impacts, look no further. Liz is the altruist your brand can trust.
Casey bakes some badass biscuits. Says it’s all about the tweaks and techniques. Come to think of it, you could say the same about his designs. And no matter what he’s got cooking — print, web, social, or storyboards — clients always come back for just one more. So what’s your industry? Logistics? Manufacturing? Healthcare? Education? Place your order now. Casey’s got the secret ingredient that’ll give your brand a whole new flavor.
Seth is a Dungeons and Dragons game master. But his quest for awesomeness doesn’t stop at the game table. He describes himself as a non-stop learner who loves to explore possibilities and solve problems. That drive and curiosity led to Seth becoming a multifaceted marketing pro. When you’re ready to level up your online messaging, roll the dice on Seth. He’s a website wizard who’s ready to make some magic.