Sheperd SimmonsFounder
Yep, Sheperd’s prolly somewhere mulling over some message strategy. Or using an app to ID an arthropod. Or tagging tree species on his farm. See, from his early days as an ad writer to owning an agency for 20+ years, he’s been constantly curious. Always analyzing. Never not interested. He’s a deep thinker who’s forged a foundation of frameworks that deliver repeatable results. Anything less is, well, unthinkable.
Lisa EvanoPresident
Lisa’s a remodeler. She’ll break down and change up anything. She’s all about the what could be—not the what is. She doesn’t see flaws — she sees potential. She’s not satisfied — she’s recharging. That’s why she’s so good at her job. This remodeling role model is upbeat and uplifting, helping those around her upgrade. Need to add value to your brand? Reimagine your messaging? Lisa’s hands-on leadership will leave you looking better than before.
Anji WillenborgDirector of Finance
At four, Anji had an adding machine — as a toy. She also fibbed about her age to start her first job. Later, she built the back end of a multi-million-dollar business from the ground up. Now she zeros in on our business, finding ways to make us lean, efficient. She keeps costs low and budgets smart, which makes reasonable rates a reality. Bottom line? When it comes to delivering a valuable message for your brand, Anji’s a major factor.
Ashley LivingstonClient Director
Ashley’s a fact finder, all research and rationale. Well, there was that time she jumped off a bridge. And she does make funky salads. Come to think of it, Ashley’s not afraid to take chances. But working with her is no leap of faith. She’s worked for Harvard Business School and served clients like International Paper, Evergreen Packaging, and Hilton. Need your message to make a big splash? Ashley can help. And that’s a fact.
Tracy StecklyContent Director
Tracy has worked for FedEx, Northrop Grumman, and Arthur Andersen, often managing 70+ projects at one time. (It's no surprise she's been called "Wonder Woman.") She's been a teacher and a writer; her team says her next job should be a diplomat. But the qualities that would make her a good one (her supreme competence, analytical nature, strategic thinking, and gracious personality) are the same reasons we hope she never has a "next job." Ever.
Mary HensleeAssociate Client Director
Hey, you got a problem? ’Cause Mary’ll dig deep and get to the root of it. Like she does when it comes to gardening. And how she’s done for T-Mobile, Intuit, and FedEx. Because for Mary, there’s no such thing as instant results. You roll up your sleeves, break a sweat, get your hands dirty — and cultivate. So if your brand’s message is facing perennial peril, call Mary. Then stand back and get ready to reap all that she sows.
Jeff BlankenshipSenior Designer
Work with Jeff and you get message strategy that packs a punch. You also get a punchline. (He’s hilarious.) But don’t let his chill vibe fool you. He’s been a whiz in the biz since last century, and he’s helped lots of clients like FedEx, Terminix, and Hilton. He leads our creatives from the front. And when it comes to your brand, he’s got your back. Let Jeff help tell your story, and you’ll be laughing all the way to the bank.
Alissa HeirigsAssociate Creative Director – Writing
On the weekends, Alissa loves to go fishing. During the week, she's fishing for every tidbit to help tell your story. She interviews. She tours. She reads. And then, she writes award-winning copy. It might surprise you to learn that this former Boeing-subsidiary business analyst was also a touring trumpet player. But given that unusual combo, it's no wonder she gives you dead-on strategic messaging with siren-song effectiveness.
Ellie ErdmanClient Strategist
Ellie’s fearless. At 17, she packed up and drove from Chattanooga to Cali — in a Fiero. She wears white all year and doesn’t care what you think about it. She drinks Bloody Marys at night. And for clients, she transforms scary esoteric data into easy-to-understand content. Visual storytelling, she calls it. She’s a one-woman think tank. Five-star communicator. And she’ll help you see the forest, despite those darn trees.
Susanne BeaumontProject Supervisor
What's a meeting with Susanne like? It's a well-rehearsed, fine-tuned discussion with a chorus of laughter. This karaoke queen takes message strategy seriously, but she never takes anything too seriously. Her know-how and humor will keep you calm under the spotlight. Just ask clients like Terminix and Buckman. Need a quick-turn campaign? How about a rebrand rebound? Take the stage with Susanne. Your message will steal the show.
Grace JohnsonClient Strategist
Grace nerds out on etymology. You know, the history of words. Where they came from. But when it comes to message strategy, that’s different. She’s more concerned about where words can take you. So she listens closely. Untangles complex issues. And helps clients (like FedEx) develop and execute industry-leading content and digital strategy. But don’t take our word for it. Talk to her. She’ll be speaking your language in no time.
Amy SullivanClient Strategist
Let’s get to the point: Amy’s efficient. From the business she ran for 18 years to the 7 years she worked for FedEx, she learned to squeeze meaning out of every minute. She also has 3 kids. Mentors foster families. And organizes a 5K to raise funds for adoptive families. (That’s how efficiency experts roll.) So stop stressin’ about strategy. Start celebrating what’s possible. With this message mastermind on your side, it’s your time to shine.
Lisa PrattProject Supervisor
Lisa’s a sports-loving, half-marathon-running soccer player who’s got marketing game. She’s worked with some big-league players. Like Philips Electronics. Memphis Grizzlies. FedEx. And St. Jude Children's Research Hospital. When she sets a goal, she doesn’t miss (deadlines or details). So if you’re shooting for the winner’s bracket, put Lisa in. She’ll whip your message strategy into shape — and lead your campaign to victory.
Laurie PommerProject Supervisor
If you’re looking for Laurie, there’s a good chance she’s burnin’ rubber through her beach community — on her red tricycle. And when she’s not, her other wheels are turning, thinking of ways to push clients to the front of the pack. With 23 years’ experience, she’ll ask the right questions. Plan for the unexpected. See the big pic. With Laurie, you get a pro in the driver’s seat who'll go the extra mile. Literally.
Heidi LaschHR Manager
That Heidi’s a crafty one. Not just because she knits, cross stitches, and makes reindeer ornaments. But because she’s worked as a one-person HR department and built another one from the ground up. For us, she’s the glue that connects our bits and keeps our bobbles in order. And with a solid framework like that, we’ve got the tools we need to create a message for your brand that’s novel, nuanced — nothing short of a work of art.
Cammi StanleyEditor
Dig this. Cammi has coordinated publications for an archaeology firm. Copyedited scientific articles. And built brand guidelines for a Fortune 100. With 30+ years in the biz, she ain’t afraid to get down ’n’ dirty with trademarks. Contracts. Or all that compliance stuff. And she can unearth a no-no from a mile away. That means your message is professional. Polished. And fit for an exhibit every time.
Eric CaterinoWeb Content Producer
Eric’s a tea collector extraordinaire — snagging specimens from all over the globe. He’s a student of Eastern philosophies — seeking wisdom and peace within. He’s also a website wizard — ready to dig in and design. Need to branch into new markets and get something brewing? Or maybe you’re a Fortune 50 looking for a fresh and spicy strategy. Trust Eric to make smart choices. His exceptional taste and talents will help you stir things up.
Angela FranklinAlliance Tier Specialist
Angela’s a makeup maven. Beauty tutorial tipster. And all-around style setter. She likes to be different — make a statement. (Like a 1 a.m.-tattoo-on-South-Beach statement.) She enjoys making clients look good, too. And she’s helped companies like DaVita, USAA, and FedEx stand out in the crowd. So next time you need a message makeover, add some Angela to your daily routine. Her talents and intuition will leave your brand looking absolutely flawless.
Marissa ReedDigital Marketing Specialist
Marissa sees dead people. Well, at least their stuff. She’s a thrifter who gives new life to things others leave behind. She’s also a dang good digital marketer: Every email has an aim. Every post has a purpose. And when this pilot in training isn’t driving traffic to your platforms, she’s flying a Cessna through the skies. Got a campaign on the horizon? Work with Marissa, and your message won’t just be revitalized. It’ll soar to new heights.
Trevor GriffinData Process Manager
Trevor speaks your language: JavaScript, HTML, PHP — corvettes. He even has a YouTube channel and translates his love of cars into helpful tutorials. He’ll bring that same drive to your data, too. Identifying opportunities. Analyzing patterns. And making sure processes are efficient and accurate. With Trevor at the wheel, you’ll cruise your way to more confidence in your data and decisions. And your message will leave competitors in the dust.
Jenny DemilioWriter
Jenny loves a good story. So much so, she got a PhD in history (and has taught college for years). She also spent a decade with AutoZone — finance, communications. But that’s a whole different chapter. Now she passes time helping you tell your story. By listening, researching, interpreting. Using the past to focus on the future. So if you need A+ results, let Dr. J take you to school. Soon, your message will be one for the ages.
Sharon PragerOperations Coordinator
Sharon taught environmental ed to kids for 25 years. Now she keeps our agency ecosystem thriving. But ask what's dear to her, and she'll say her four kids, five grandchildren — and Star Wars. That's right. Star Wars. And she'll size you up by your reaction. You've been warned. Because Sharon has a black belt in Taekwondo. And she's a certified storm spotter. Yep, she's kinda awesome. A fan, Yoda is.
Matt ShalbrackWeb Content Advisor
From social and SEO to matrices and migrations, Matt’s done it all. (And he’s done it for Fortune 300s.) But here’s a stellar fact. When he’s not sprucing up websites, he’s scoping out dark sites — because he’s a Milky Way photographer. So picture this: With Matt, you get a partner who understands the value of optics and always delivers astronomical results. And that puts your message light years ahead of the competition.
Nichole HunkusProject Manager
Nichole ain't scared to work. At 15, she sold nachos at a bowling alley and has been employed ever since. From cheese to trees, she paid for college by drafting landscapes. She’s a pro disc golfer, photographer, and painter. But don’t let her artsy side fool you. She’s a process lover and a messy spreadsheet hater. What does that get you? A hard worker with vision who can hit a campaign target with the flick of the wrist.
Kelsey PierceProject Manager
Kelsey has a thing for HGTV and DIY (and cats). Know what else she has? An MA — in Journalism and Strategic Media. Which is big news since our goal is to help you get your story straight. She gets giddy about headlines. Lives for timelines. And thrives on deadlines. So here’s the scoop. If you need message strategy improvement, you don’t have to do it yourself. Kelsey’s standing by, ready to help hammer your message home.
Kelly BachandData Analyst
Some folks think being a data analyst is intimidating. You gotta be extremely detail oriented. An excellent problem solver. And unequivocal under pressure. But to Kelly, that’s no big whoop. See, she was a 911 dispatcher for 7 years. And worked in emergency services for 15. So if you need someone to help save your marketing strategy — or avoid a disaster — dial up Kelly. She’ll get the situation under control faster than you can say lifesaver.
Christian HunkusData Process Manager
To Christian, there’s no such thing as downtime. If he’s not working, he’s learning something new, whether it’s blacksmithing or fixing cars or mastering every programming language possible. (If you ask him what he does on days off, don’t be surprised if the word “algorithms” comes up. It did when we asked.) His persistence has driven him from software engineer to teacher to technical director. And now it’s working for you.
Christina McKinnieContent Manager
If you asked us to describe our ideal employee, we'd say, a passionate learner. Avid reader. Expert communicator. Meticulous. Open-minded. And compassionate. Turns out, we just described Christina. Since 2003 she's helped seven new companies build their brands and their businesses. And to top it all off, she's a professional organizer. Seems like she was made for this job. Work with her for a minute and you'll see it for yourself.
Bill HudsonContent Manager
Bill loves a good detective novel. (His complete Rex Stout collection might give that away.) And he gets to put his own investigative skills to work as our content team's resident defect-tracking sleuth. It's his favorite part of the job he's been doing for almost 20 years. What makes him great at it? His wealth of web editing and troubleshooting experience. His methodical nature. And of course, his enthusiasm for solving the mystery.
Juliana HayworthProject Manager
Juliana may be an extreme planner, but she’s not afraid to push boundaries. Examples? She meticulously scheduled a trip to zipline over alligators. And she created a 150-person book club just to make herself read more. That plan-and-grow attitude helped her run a top team for a major national lender. And it’ll help you shake up your message. Ready to take a calculated risk? With Juliana, you can go ahead and put success on your calendar.
Carolina SalcedoDesigner
Carolina is more than happy to fill up your cup — with coffee. In fact, she roasts her own beans, then carefully blends them for the perfect daily drip. She will not, however, fill up your files. That means she despises clutter. Which means your deliverables are clean, clear, and concise. So if your message is stale, worn out from the daily grind, place an order with Carolina. Her fresh ideas will have you demanding a refill.
Chris FlaniganDigital Marketing Technology Specialist
Chris does that digital marketing techy stuff. (He cut his teeth in healthcare and education.) And yes, he can help make sure your IT and marketing crews are simpatico. But get this. Dude also does standup comedy. Co-hosts a radio show. Hosts a podcast. And did we mention he’s a licensed pro wrestler? And could’ve been a professional bowler? Whew! With Chris, you get top-notch martech expertise. What you don’t get — is bored.
Sarah RichterProject Manager
Sarah’s a paradox. A rebellious introvert. A homebody who travels. An independent soul who loves to collaborate. But that doesn’t mean she’s hard to work with. To help you tell your story, she’ll jump through hoops. (Literally. She’s also a hula hoop dancer.) In fact, the more complex your message, the more she shines. Work with Sarah, and the only thing you’ll be left wondering is how in the world you ever managed without her.
Zach RussellUX Copywriter
Zach writes like he’s in the room with you. Just you and him. Chatting it up. It’s paid off, too. He’s worked on multimillion-dollar campaigns for Hewlett-Packard and Petco. And crafted an award-winning campaign for Pizza Hut. So next time you’re in a UX fix, pull up a chair with Zach. He’ll help you deliver a message that’s never corporate and confusing. Always human and helpful. Like real people really talk. For real.
Angela BeemerFinance Manager
Angela expects things to run smoothly. That’s probably why she’s passionate about fast cars. (She used to handle the accounting for a NASCAR Sprint Cup team.) It also explains why she’s so good at her work. With her at the wheel, accounting runs like a well-oiled machine. Our vendors get paid early. We make rock-solid financial decisions. And business hums. It just comes with the territory when you’re working with a Beemer.
Kara MuseWeb Content Publisher
Kara wanted to be a pig when she grew up. Not because they’re smart (they are), but because she loved playing in mud. Makes sense now, given her creativity and how mud helps kids develop tactile skills and active imaginations. Today, she’s traded mud for message strategy — molding and shaping content into cool creations that appeal to your customers’ senses. Trust us. When it comes to Kara, this little piggy knows how to market.
Elaine BernardProject Supervisor
Elaine loves hunting for junk. Cool junk. Like midcentury chairs, rustic shutters, and antique doorknobs junk. She can spot potential a mile away. Then she cleans it up. Polishes it. And finds the perfect place for it. She’s done it for clients, too. Like ServiceMaster, Medtronic. So if your message is in poor condition, don’t give up on it. Elaine will help you turn trash into treasure. And talent like that is a rare find.
Ottis StahlDesigner
Ottis may know his way around a casino, but it’s his all-in work mentality that pays off. He’s led teams. Coordinated production. Worked on national campaigns. And all for big brands, from Sonic to Interstate Batteries, Nokia, and CompUSA. He even wins every office holiday décor contest because (trump card) he’s an expert craftsman. So when it comes to your message strategy, bet on Ottis. He’s jackpot, every time.
Matthew McKinnieIT and Facilities Coordinator
Not gonna lie… Matthew helps hold this place together. He’s our computer troubleshooter. Productivity booster. And big-ol’-heavy-things mover. He keeps our server serving and our printers printing — which helps us deliver message strategy that has clients cheering. But more than anything, Matthew inspires us with his motto to do better and be better than the day before. Everybody say it with me now: Thank you, Matthew!
Erin StringerSenior Technical Writer
Erin’s Canadian and Ohioan. Drops dad jokes on a dime. And goes to Mexico to volunteer at a dog shelter. (That’s some fur-real canine love, eh?) She’s also a creative thinker, even more so a creative writer. She’s turned complexity into clarity for Best Buy, FedEx — and health care and cybersecurity companies. If you need a message to save your brand, this witty writer relishes rescues. And with Erin, anything is paws-ible. (Okay, we’ll stop.)
Eric WadeSenior Production Artist
This guy doesn't miss a beat. And we're not just talking typography and timelines. We're talking guitar. When he's not mastering kerning, he's making music. He's a believer in its ability to entertain, empower, and educate. And he applies that same philosophy to his craft. His details are intentional. Purposeful. Connected. A perfect arrangement every time. Trust us. You'll want to put Eric on repeat.
Elizabeth WrightContent Manager
Elizabeth grabs life by the horns and her motorcycle by the handles. She’s raced sailboats on the Gulf of Mexico. Bungee jumped from a hot air balloon. And always has an attitude of gratitude. Got a job on the horizon with no margin for error? Have a need for speed? Relax. With Elizabeth at the helm, you get a troubleshooter. A process improver. A five-steps-ahead doer. She’s exactly the shot of adrenaline your project needs.
Casey KennedyDesigner
Casey bakes some badass biscuits. Says it’s all about the tweaks and techniques. Come to think of it, you could say the same about his designs. And no matter what he’s got cooking — print, web, social, or storyboards — clients always come back for just one more. So what’s your industry? Logistics? Manufacturing? Healthcare? Education? Place your order now. Casey’s got the secret ingredient that’ll give your brand a whole new flavor.
Kristy StevensonWeb Content Publisher
Shelties and sports cars are Kristy's two loves. (Her dog Kody would tell you he's definitely number one.) But web design is among her passions. Whatever your web woe, Kristy has probably seen it — and fixed it — before. From initial concept to coding to creating original content, she's our web wizard. She's been doing it for brands like Frito-Lay and Children's Medical Center of Dallas for years. And now she'll do it for you.
Brenda ReeseCRM Support Specialist
Brenda spent 14 years in QA. She’s a pro at problem solving, communicating, and providing exceptional services. And cooking. If you ask about her job, she'll say it’s like baking a cake. There are ingredients. Steps. No shortcuts. And if you omit even one thing, your product tastes terrible. Or was it your cake tastes terrible? You know what we mean: no cutting corners = blue ribbon results.
Todd WeiseWeb Analyst
As a Navy vet, he's earned four achievement medals. As a web marketing pro, he's maintained over forty sites, including ISLANDS, Florida Travel + Life, and Boating Life, just to name a few. And his fervor for doing great work is matched only by his love of NASCAR. Look at his career history, work ethic, and hobbies, and it's clear, Todd is all about performance. So no matter what your project, he's a guy you want on your crew.
Alexa GreathouseProject Manager
Alexa the extrovert. That’s what you can expect. She spent two years traveling across Asia — teaching English, building orphanages, and helping communities rebuild after natural disasters. Know what else she can help rebuild? Your reputation. She’s a pro at mitigating bad stuff. (It happens.) But you don’t have to have a PR prob to work with Alexa. This bundle of energy is ready to help tell your brand’s story, come rain or shine.