positioning has
long life.
Without expert care and attention, your messages can become one or more of the following.
Vain
When you’re an innovator or a leading authority, shouldn’t you let your prospects know? Yes, but they only care about themselves. Message strategy helps you flip and translate.
Vague
If your communication is unclear or incomplete, prospects get wrong expectations and a bad experience. Straighten up with message strategy. Because confusion doesn’t convert.
Dull
You can’t bore people into action. Humans feel, then justify. Message strategy helps you engage your audience emotionally — no matter how technical the subject matter.
Undisciplined
Consistency isn’t a hobgoblin. Things that are consistent are things we can trust. And your brand should be one of those things. Get it rooted in message strategy.
If your marketing is any (or God forbid all) of the above, rest assured you have a real opportunity to improve results.
You get that from Counterpart. We are Message Strategy Experts® for the health care industry.
Consider who we’ve worked with: A market leader in handling rare and curative gene therapies. The first and biggest provider of virtual health care solutions. And one of the largest therapeutic and diagnostic med-tech companies in the world. Need health care message strategy? Get yourself a counterpart for that.
Examples of how our message strategy expertise can bring you measurable success.
One million incremental dollars.
Try a free four-point assessment!