Make sure your
marketing doesn’t need a reboot.

Message strategy for high tech companies

It’s no secret that the high tech industry is complex. You’ve got sophisticated products and services, and multiple target audiences — some who really get it, and some who barely do. Yes, there’s lots of innovation (a thrill) but that means everything’s changing all the time. What’s more, you have to tangle with GDPR, speed-to-market pressure, and competition coming out of the woodwork. You probably have very little bandwidth to devote to getting your message right.

Top communication
challenges in high tech
marketing

Without expert care and attention, your messages can become one or more of the following.

HighTech Vain

Vain

When you’re an innovator or a leading authority, shouldn’t you let your prospects know? Yes, but they only care about themselves. Message strategy helps you flip and translate.

HighTech Vague

Vague

If your communication is unclear or incomplete, prospects get wrong expectations and a bad experience. Straighten up with message strategy. Because confusion doesn’t convert.

HighTech Dull

Dull

You can’t bore people into action. Humans feel, then justify. Message strategy helps you engage your audience emotionally — no matter how technical the subject matter.

HighTech Undisciplined

Undisciplined

Consistency isn’t a hobgoblin. Things that are consistent are things we can trust. And your brand should be one of those things. Get it rooted in message strategy.

If your marketing is any (or God forbid all) of the above, rest assured you have a real opportunity to improve results.

Get: Customer-centric communication that’s clear, compelling, and controlled.

You get that from Counterpart. We are Message Strategy Experts^® for the high tech industry.

Bet:
Counterpart is an experienced high tech marketing firm.

Consider who we’ve worked with: The largest communications company in the world. The aviation aftermarket’s biggest electronic marketplace. And a first-of-its-kind GPS sensor device and collaboration platform. Need high tech message strategy? Get yourself a counterpart for that.

We develop message strategy for:

Software
Hardware
Online tools and integration
Automation
Telecom
Data management
IT services
STEM industries (aerospace, chemicals, etc).

Can confirm: High tech marketers have been served by Counterpart.

Telecom, IT services

Automation

Data management, STEM (chemicals)

IT services

Online tools and integration

Online tools, data management, STEM (aerospace)

Automation

Data management

Software, hardware

Data management

STEM (water treatment)

Hardware

IT services, software, hardware

Telecom

STEM (cellulose)

High tech marketing case studies: Facts

Examples of how our message strategy expertise can bring you measurable success.

Campaign for ILS, created by Counterpart

How to get results from a product launch

Open rates as high as 43.6%.

Learn from this high tech marketing success story.

Hey, counterpart. Let’s talk about your high tech message strategy.

Try a free four-point assessment!

© 2025 Counterpart Communication Design, LLC. “Counterpart,” the Counterpart faces symbol, “Case Study Comics,” “Message Strategy Experts,” “Position X,” and “Single Slide Strategy” are registered trademarks — and “Counterpart Brief,” “Journey GPS,” “Meeting-Free Friday,” “Message Mentality,” and “Monday Meme” are trademarks — of Counterpart Communication Design, LLC. All rights reserved.