challenges in supply chain
Without expert care and attention, your messages can become one or more of the following.
When you’re an innovator or a leading authority, shouldn’t you let your prospects know? Yes, but they only care about themselves. Message strategy helps you flip and translate.
If your communication is unclear or incomplete, prospects get wrong expectations and a bad experience. Straighten up with message strategy. Because confusion doesn’t convert.
You can’t bore people into action. Humans feel, then justify. Message strategy helps you engage your audience emotionally — no matter how technical the subject matter.
Consistency isn’t a hobgoblin. Things that are consistent are things we can trust. And your brand should be one of those things. Get it rooted in message strategy.
If your marketing is any (or God forbid all) of the above, rest assured you have a real opportunity to improve results.
Get: Customer-centric communication that’s clear, compelling, and controlled.
You get that from Counterpart. We are Message Strategy Experts® for the supply chain industry.
Counterpart is an experienced supply chain marketing firm.
Consider who we’ve worked with: The world’s largest cargo airline and express transportation company. The biggest U.S. provider of packaging equipment and supplies. And the world’s leading producer of fiber-based packaging, pulp, and paper. Need supply chain message strategy? Get yourself a counterpart for that.
We develop message strategy for:
- Inventory management
- Material handling equipment
- Shipping and logistics
Can confirm: Supply chain marketers have been served by Counterpart.
Supply chain marketing case studies: Facts
Examples of how our message-strategy expertise can bring you measurable success.
How to get results from content streamlining
Page count decreased by 98%.
How to get results from sales enablement
108% increase in online course completions.
Hey, counterpart. Let’s talk about your supply chain message strategy.
Try a free four-point assessment!