Make sure your
marketing stays
on course.

Message strategy for supply chain companies

There’s no getting around it; the supply chain industry is complex. You’ve got sophisticated products and services, and multiple target audiences — some who really get it, and some who barely do. Yes, there’s lots of innovation (a thrill) but that means everything’s changing all the time. What’s more, you’ve got to negotiate around digital transformation, selling total cost, and lack of actionable data. Given all this, it’s not easy to steer your message in the right direction.

Top communication
challenges in supply chain
marketing

Without expert care and attention, your messages can become one or more of the following.

SupplyChain Vain

Vain

When you’re an innovator or a leading authority, shouldn’t you let your prospects know? Yes, but they only care about themselves. Message strategy helps you flip and translate.

SupplyChain Vague

Vague

If your communication is unclear or incomplete, prospects get wrong expectations and a bad experience. Straighten up with message strategy. Because confusion doesn’t convert.

SupplyChain Dull

Dull

You can’t bore people into action. Humans feel, then justify. Message strategy helps you engage your audience emotionally — no matter how technical the subject matter.

SupplyChain Undisciplined

Undisciplined

Consistency isn’t a hobgoblin. Things that are consistent are things we can trust. And your brand should be one of those things. Get it rooted in message strategy.

If your marketing is any (or God forbid all) of the above, rest assured you have a real opportunity to improve results.

Get: Customer-centric communication that’s clear, compelling, and controlled.

You get that from Counterpart. We are Message Strategy Experts^® for the supply chain industry.

Bet:
Counterpart is an experienced supply chain marketing firm.

Consider who we’ve worked with: The world’s largest cargo airline and express transportation company. The biggest U.S. provider of packaging equipment and supplies. And the world’s leading producer of fiber-based packaging, pulp, and paper. Need supply chain message strategy? Get yourself a counterpart for that.