A cautionary tale on ghoulish messaging
Ravenna leaned back in her ergonomic desk chair, checking her email inbox yet again. Nothing. Not a new prospect or return customer in sight. She reached into the jack-o’-lantern bowl on her desk and grabbed a piece of candy. She groaned when she saw it was molasses taffy. She truly was cursed.
Credit source: giphy.com
Unbeknownst to her, Ravenna was being haunted by four message strategy demons.
Vain — Nobody likes a bragger. But Ravenna focused on her company instead of her customers. Boo!
Vague — Confusion doesn’t convert. She didn’t realize that long sentences and clichés were making customers ghost her.
Dull — You can’t bore people into buying. Instead of telling a story, Ravenna’s rambling copy was a nightmare.
Undisciplined — Erratic behavior is untrustworthy. She often forgot to update her website, and SEO was a sphinx to her.
The quadruple message strategy curse can be horrifying. Fortunately, Ravenna can banish these demons for good. And so can you.
– Sheperd Simmons, Counterpart
The trick is to start with a message strategy treat.
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