A terrifying thought:
By Erin Stringer On Message Strategy, Other
Ravenna leaned back in her ergonomic desk chair, checking her email inbox yet again. Nothing. Not a new prospect or return customer in sight. She reached into the jack-o’-lantern bowl on her desk and grabbed a piece of candy. She groaned when she saw it was molasses taffy. She truly was cursed.
Unbeknownst to her, Ravenna was being haunted by four message strategy demons.
Vain — Nobody likes a bragger. But Ravenna focused on her company instead of her customers. Boo!
Vague — Confusion doesn’t convert. She didn’t realize that long sentences and clichés were making customers ghost her.
Dull — You can’t bore people into buying. Instead of telling a story, Ravenna’s rambling copy was a nightmare.
Undisciplined — Erratic behavior is untrustworthy. She often forgot to update her website, and SEO was a sphinx to her.
The quadruple message strategy curse can be horrifying. It’s the opposite of what makes a message effective. Fortunately, Ravenna can banish these demons for good. And so can you.
“If your message has a negative effect, then you are actively investing in undermining yourself. It’s the best money your competition never spent.”
– Sheperd Simmons, Counterpart
– Sheperd Simmons, Counterpart
The trick is to start with a message strategy treat.
Get our free, no-obligation 4-point message assessment. It will help put you on the path toward customer-centric, clear, compelling, and controlled messaging.
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What is message strategy?
