- Sheperd SimmonsPresident
Whether it's his massive beer can collection or his massive family tree, Sheperd's favorite things involve organizing. And that's a good trait for somebody who's running an organization, planning your campaigns, and defining your value propositions. A copywriter by background, our founder brings you 26 years of marcomm experience. Plus a well-organized list (no surprise) of nearly 500 industry awards.
- Lisa EvanoVice President
Lisa will ask you anything — because she’s deliberately curious and genuinely cares. But look out. Once armed with knowledge, she attacks your goals with the same energy she puts into her daily workouts. That’s why we call her “Ms. Make It Happen.” (In fact, she once made an entire company division happen.) Big picture and small picture need equal care? You won’t have to ask Lisa to be prepared. After all, she’s a Boy Scout leader.
- Tracy StecklyContent Director
Tracy has worked for FedEx, Northrop Grumman, and Arthur Andersen, often managing 70+ projects at one time. (It’s no surprise she’s been called “Wonder Woman.”) She’s been a teacher and a writer; her team says her next job should be a diplomat. But the qualities that would make her a good one (her supreme competence, analytical nature, strategic thinking, and gracious personality) are the same reasons we hope she never has a “next job.” Ever.
- Alissa HeirigsWriter
On the weekends, Alissa loves to go fishing. During the week, she’s fishing for every tidbit to help tell your story. She interviews. She tours. She reads. And then, she writes award-winning copy. It might surprise you to learn that this former Boeing-subsidiary business analyst was also a touring trumpet player. But given that unusual combo, it’s no wonder she gives you dead-on strategic messaging with siren-song effectiveness.
- Anji WillenborgOperations Manager
At age four, she had an adding machine. As a toy. She fibbed about her age to start her first job early. (Shhh.) That’s Anji, in a nutshell. She’s an all-around biz wiz. (She once built the back-end of a multi-million-dollar business from the ground up.) She digs into the nitty-gritty of our business, unearthing ways to make us leaner and more efficient. And by keeping costs low and budgets in line, she ensures our rates are reasonable for you.
- Angela BeemerBookkeeper
Angela expects things to run smoothly. That’s probably why she’s passionate about fast cars. (No surprise here: she used to handle all the accounting for a NASCAR Sprint Cup team.) It also explains why she’s so good at her work. With her at the wheel, accounting runs like a well-oiled machine. Our vendors get paid early. We make rock-solid financial decisions. And business hums. It just comes with the territory when you’re working with a Beemer.
- Tera SimmonsProject Supervisor
Tera takes up causes with great passion. This includes not only her charitable work, but also her client’s businesses. Brands like Dollar General, Union Planters Bank, and Opryland Hotel all know her to be fearless, full of ideas, and highly motivating. A talented interior decorator, Tera furnishes you with a full suite of advertising, marketing, and PR experience — on everything from startups to Super Bowl commercials.
- Bill HudsonContent Manager
Bill loves a good detective novel. (His complete Rex Stout collection might give that away.) And he gets to put his own investigative skills to work as our content team’s resident defect-tracking sleuth. It’s his favorite part of the job he’s been doing for almost 20 years. What makes him great at it? His wealth of web editing and troubleshooting experience. His methodical nature. And of course, his enthusiasm for solving the mystery.
- Alvin NewsomeProcess Manager
Unshakeable. Strategic. Funny. Alvin’s a stand-up comedian who’s toured coast-to-coast. Nothing phases him. And his business skills are no joke. He has a degree in sports management and 10 years in account management for companies including the St. Louis Blues hockey team and The Marketing Arm. The punchline? Transparent timelines, productive meetings, and a smile on your face.
- Diane SalesProject Supervisor
Whether it’s a high-adventure vacation or a marathon, Diane does what she does fiercely. Her career is no exception. She’s worked with global brands including FedEx and French’s Foodservice. Gotten eye-popping results in every medium from digital to print to TV to social. And done everything from copywriting and content creation to mentoring and management. Turn our one-woman marketing machine loose on your next project and watch the sparks fly.
- Christina McKinnieDigital Marketing Platform Auditor
If you asked us to describe our ideal employee, we’d say, a passionate learner. Avid reader. Expert communicator. Meticulous. Open-minded. And compassionate. Turns out, we just described Christina. Since 2003 she’s helped seven new companies build their brands and their businesses. And to top it all off, she’s a professional organizer. Seems like she was made for this job. Work with her for a minute and you’ll see it for yourself.
- Christian HunkusCRM System Support Specialist
To Christian, there’s no such thing as downtime. If he’s not working, he’s learning something new, whether it’s blacksmithing or fixing cars or mastering every programming language possible. (If you ask him what he does on his days off, don’t be surprised if the word “algorithms” comes up. It did when we asked.) His persistence has driven him from software engineer to teacher to technical director. And now it’s working for you.
- Emily RyanMarketing Project Manager
Emily can handle your toughest projects. We have indisputable proof. She’s an experienced attorney. A former instructor at Purdue and WGU. And the mom of four kids under 18. Want more evidence? She served as in-house counsel to the Mississippi Department of Human Services. Plus, she spent years hiring and mentoring teams, designing and implementing training programs, and using Lean principles to manage monster projects. And with that, we rest our case.
- Jaimeson NozykowskiContent Manager
Have a question about Dallas sports? Jaimeson has your answer. Where to eat and drink on the weekend? Jaimeson’s your man. And this kind of know-how makes him formidable when it comes to creating and managing your content. It’s why he’s been invaluable to brands like Hilton Worldwide and FedEx Office — he leaves no stone unturned; no nugget undiscovered. And, with a decade of experience, he brings an air of confidence to the table. No question.
- Jenny DemilioProject Coordinator
Jenny loves learning, and she’s passionate about a finished product. (You don’t get a Ph.D. and teach college for eight years otherwise.) She’s also a “defensive driver in life.” She looks down the road for what might go wrong, and then makes sure it doesn’t. Those qualities steered her to a successful career at AutoZone, and made her the perfect fit for us. She says exceeding expectations is always her end goal. We say, she’s already met it.
- O’meed EntezariDigital Marketing Coordinator
O’meed has a bachelor’s degree in psychology and a master’s in human-computer interaction — an unlikely but undeniably perfect combination of qualifications for his career in UX design. Because knowing what makes a person visit your site means analyzing their actions and understanding their motivations. And O’meed is uniquely positioned to do both. Plus, his passion for creating great experiences will keep them coming back again and again.
- Karey BaggettProject Coordinator
Karey switched careers from finance to advertising because she wanted to do something new every day. That hunger for challenge is obvious in her hobbies, too, from running half marathons to skiing double blacks. She throws herself into everything, full speed ahead. Combine her energy with her intense meticulousness and you’ve found the perfect person to handle your most dizzying challenges. Got a project with a tight turnaround or lots of moving parts? She’ll keep it on track and on time, every time.
- Sweta DesaiDesigner
Her doodles are so spectacular, you want to hang them on the wall. And in fact, an art gallery in Florence, Italy has done so. This self-taught photographer and hand-lettering pro brings a global sensibility to your graphic design. After all, she’s a product of some of the world’s more exotic places (Zambia, India, and Mississippi). But mostly, Sweta is a digital native. Her usability-first mindset will make sure you get beauty that does its duty.
- Kathryn ScottProduction Artist
Kathryn was a computer engineer. She got a degree for it — and then she got tired of it. So she went back to school to pursue her passion for graphic design. Since then she’s designed everything from clothing to catalogs, from signage to sales sheets. Her rare combo of tech savvy and artistic skill make her the perfect person to tackle your trickiest project, whether it requires right-brain creativity, left-brain logic, or a little of both.
- Kristy StevensonWeb Content Manager
Shelties and sports cars are Kristy’s two loves. (Her dog Kody would tell you he’s definitely number one.) But web design is among her passions. Whatever your web woe, Kristy has probably seen it — and fixed it — before. From initial concept to coding to creating original content, she’s our web wizard. She’s been doing it for brands like Frito-Lay and Children’s Medical Center of Dallas for years. And now she’ll do it for you.
- Kyle BakerContent Manager
Movie buff. Book lover. Human knowledge repository. That’s Kyle — senior member of the content team and go-to guy for answers to tough questions. He’s worked for Apple and the Journal of Clinical Psychology, and his keen eye for detail and passion for problem-solving make him an expert at helping you achieve your project vision. A real quote from a team member: “Kyle knows everything.” And after you work with him, you’ll believe it.
- Rachel BaddorfWriter
They say diverse experiences foster creativity. And once you meet Rachel, you’ll see it’s true. She’s studied Japanese, renewable energy, and has a writing degree. Her hobbies include photography, karaoke, running, and, of course, writing. (Novels.) And she’s worked as a marketer, an educator, and — you guessed it — a writer. All that experience makes her a fantastic copywriter and a dynamite problem-solver. Two things we love in a Counterpart.
- Keith KrausMobile App Designer
Web developer. Stone mason. Lawnmower designer. Woodworker. Graphic designer. Bookkeeper. Copy editor. That’s the shortlist of Keith’s experience. His balance of left-brain analytical thinking and right-brain creativity gives you fresh perspective and unique insights. And he foresees problems before they happen, saving you time and money. By the end of your project, you’ll swear he can do anything. And the truth is, he pretty much can.
- Kasey HarrisWeb Project Manager
Kasey used to be a QA analyst for powerhouses like Wal-Mart and Smith & Nephew. So she’s spent years finding and fixing problems. The result? She’s now an expert at anticipating them, and avoiding them in the first place. That’s exactly what you want in a project manager. When she’s not sweating it out at the gym, she’s attaining certifications and winning awards. The word that describes her best? Driven. To succeed, and to make sure you do.
- Susanne BeaumontProject Supervisor
What’s a meeting with Susanne like? It’s a well-prepared, highly disciplined discussion… interspersed with tangents of laughter. You see, Susanne takes strategy and tactics very seriously, but she never takes anything too seriously. She’s the one that helps you stay cool under pressure. Need a 40 page book? A campaign with 40-plus moving parts? This karaoke queen makes it all feel Easy Like Sunday Morning.
- Nichole HunterEmail & Social Media Strategist
Nichole is analytical and detail-focused, but she gets her creative kicks through painting and photography. No surprise, then, that her experience mixes process management with graphic and web design. Her background makes her the perfect person to whip your social strategy into shape. She’ll craft creative content that communicates your message. Then she’ll switch gears and devise a detailed plan that delivers results, every time.
- Lisa PrattProject Supervisor
Lisa is a year-round soccer player who’s worked with major players in marketing. Philips Electronics. Lane Home Furnishings. The Memphis Grizzlies. And St. Jude Children’s Research Hospital. All of them have learned — as you will — that Lisa Pratt never misses a deadline or a detail. A basketball fanatic and half-marathon runner, Lisa brings the passion and stamina you need to champion your toughest campaigns.
- Patrick OwensSalesforce Marketing Cloud Analyst/Admin
Patrick has been business-minded since he was a kid. Future Business Leaders of America in school. First job at 16. Business owner by 20. (Heard of Minecraft? His web hosting company once had the largest multi-player Minecraft server in the world. Yeah. Wow.) He’s worked for some digital marketing giants, including AccuData and Adknowledge, reaching tens of millions of customers a day. And he’ll do the same for you. It’s like he was born for this.
- Naudia VanelliWeb Analyst
Naudia is all kinds of crafty. Literally, she cross-stitches like nobody’s business. Figuratively, she crafts social media presence from scratch. (She upped the Commercial Appeal’s by 25% in under a year, and the Elkhart Truth’s by 70% in two.) Armed with a journalism degree, she doesn’t just manage content, she creates it. (She was once interviewed and re-tweeted by the BBC.) So it’s safe to say, Naudia will have your project sewn up in a flash.
- Kory SchulteDigital Content Author
Kory’s passion is baseball. He played through high school and college, and coached and played in the American Legion Nationals — and brought home a championship. But his dedication to teamwork doesn’t end on the field. He’ll put it to work on your projects. Making sure all the stakeholders are on the same page. Striking out inefficiencies. And keeping his eye on the big picture. So each webpage he creates is a home run.
- Ottis StahlProduction Artist
Ottis may know his way around a casino, but it’s his all-in work mentality that pays off. He’s your literal ace of spades. He’s led teams. Coordinated production. Worked on national campaigns. And all for big brands, from Sonic to Interstate Batteries, Nokia, and CompUSA. He even wins every office holiday décor contest because — trump card — he’s an expert craftsman. So no matter the project, you can bet on Ottis to hit the jackpot. Every time.
- Linda Goodwin-ParkinsonCopywriter
Making the complicated simple. It’s something Linda excelled at as a teacher. (Her Apple Distinguished Educator designation, two awards from Steve Jobs, and an educational ambassadorship to China are proof. Not to mention her doctorate in educational technology.) And that experience is what made her a skilled writer and communicator. So next time you have a complex subject that desperately needs some clarity, you’re in luck. The doctor is in.
- Lori HarrisContent Manager
Professionally, Lori is passionate about the web. From designing and building sites to maintaining and promoting them, she loves using tech to tout the benefits of a brand. Personally, her passion is helping those less fortunate, especially when it involves technology. (She volunteers with non-profits that inspire and enable kids to learn coding.) Bottom line? She’s exactly who you want managing your site. To her, it’s not just a job. It’s a joy.
- Anthony MichaelContent Manager
Anthony has worked for web.com and AT&T wireless, mastered CMS tools like WordPress and Magento, and is fluent in more programming languages than we have room to list. So he’s the perfect trainer, trouble-shooter, and SEO guru for the content team. Plus, his full-sleeve tattoos and status as women’s roller derby official prove he’s not afraid of pain. Throw him your toughest projects. He’s got the grit to handle anything.
- LáDeia McNealProcess Manager
First-generation college (and MBA) graduate. Mentor to inner-city kids. World traveler. Talk to LáDeia and your first thought’ll be, “Dang, this lady’s got it together!” And one look at her Fortune-500-full résumé proves it. She’s got an eagle eye for details, a fervor for efficiency, and a decade of marketing know-how. But above all, she believes in “the lost art of building relationships.” Work with her once and you’ll see she’s perfected it.
- Valerie JonesAlliance Tier Specialist
Two things happen when you grow up on a Mississippi farm with 11 siblings: you develop an unyielding work ethic, and a deep understanding of people. And when you meet Valerie, you’ll see she has both. She’s developed, implemented, and managed marketing plans in every medium, for brands like Hilton and Smith & Nephew. So. Got a project that requires teamwork, dedication, and creative strategy? Valerie’s your woman. You can bet the farm on it.
- Todd WeiseWeb Analyst
As a Navy vet, he’s earned four achievement medals. As a web marketing pro, he’s maintained over forty sites, including ISLANDS, Florida Travel + Life, and Boating Life, just to name a few. And his fervor for doing great work is matched only by his love of NASCAR. Look at his career history, work ethic, and hobbies, and it’s clear, Todd is all about performance. So no matter what your project, he’s a guy you want on your crew.