We’re here to help people understand each other so they can benefit each other.
Supremely organized. Ego free. Conscientious to a fault.
Whether it's his massive beer can collection or his massive family tree, Sheperd's favorite things involve organizing. And that's a good trait for somebody who's running an organization, planning your campaigns, and defining your value propositions. A copywriter by background, our founder brings you 26 years of marcomm experience. Plus a well-organized list (no surprise) of nearly 500 industry awards.
Lisa EvanoVice President
Lisa will ask you anything — because she’s deliberately curious and genuinely cares. But look out. Once armed with knowledge, she attacks your goals with the same energy she puts into her daily workouts. That’s why we call her “Ms. Make It Happen.” (In fact, she once made an entire company division happen.) Big picture and small picture need equal care? You won’t have to ask Lisa to be prepared. After all, she’s a Boy Scout leader.
Anji WillenborgDirector of Operations
At age four, she had an adding machine. As a toy. She fibbed about her age to start her first job early. (Shhh.) That’s Anji, in a nutshell. She’s an all-around biz wiz. (She once built the back-end of a multi-million-dollar business from the ground up.) She digs into the nitty-gritty of our business, unearthing ways to make us leaner and more efficient. And by keeping costs low and budgets in line, she ensures our rates are reasonable for you.
Tracy StecklyContent Director
Tracy has worked for FedEx, Northrop Grumman, and Arthur Andersen, often managing 70+ projects at one time. (It’s no surprise she’s been called “Wonder Woman.”) She’s been a teacher and a writer; her team says her next job should be a diplomat. But the qualities that would make her a good one (her supreme competence, analytical nature, strategic thinking, and gracious personality) are the same reasons we hope she never has a “next job.” Ever.
Susanne BeaumontProject Supervisor
What’s a meeting with Susanne like? It’s a well-prepared, highly disciplined discussion… interspersed with tangents of laughter. You see, Susanne takes strategy and tactics very seriously, but she never takes anything too seriously. She’s the one that helps you stay cool under pressure. Need a 40 page book? A campaign with 40-plus moving parts? This karaoke queen makes it all feel Easy Like Sunday Morning.
Mary HensleeClient Strategist
Mary is a jigsaw puzzle fanatic and a gardening fiend. Work with her for about 30 seconds and those hobbies make perfect sense. She thrives on the most complex projects, analyzing every little piece until the big picture comes together beautifully. And she’s not afraid to roll up her sleeves and get her hands dirty to help the team succeed. She’s done it for T-Mobile, Intuit, and FedEx. Now, she’ll do it for you.
Tera SimmonsProject Supervisor
Tera takes up causes with great passion. This includes not only her charitable work, but also her client’s businesses. Brands like Dollar General, Union Planters Bank, and Opryland Hotel all know her to be fearless, full of ideas, and highly motivating. A talented interior decorator, Tera furnishes you with a full suite of advertising, marketing, and PR experience — on everything from startups to Super Bowl commercials.
Bill HudsonContent Manager
Bill loves a good detective novel. (His complete Rex Stout collection might give that away.) And he gets to put his own investigative skills to work as our content team’s resident defect-tracking sleuth. It’s his favorite part of the job he’s been doing for almost 20 years. What makes him great at it? His wealth of web editing and troubleshooting experience. His methodical nature. And of course, his enthusiasm for solving the mystery.
Lisa PrattProject Supervisor
Lisa is a year-round soccer player who’s worked with major players in marketing. Philips Electronics. Lane Home Furnishings. The Memphis Grizzlies. And St. Jude Children’s Research Hospital. All of them have learned — as you will — that Lisa Pratt never misses a deadline or a detail. A basketball fanatic and half-marathon runner, Lisa brings the passion and stamina you need to champion your toughest campaigns.
Angela BeemerAssistant Controller
Angela expects things to run smoothly. That’s probably why she’s passionate about fast cars. (No surprise here: she used to handle all the accounting for a NASCAR Sprint Cup team.) It also explains why she’s so good at her work. With her at the wheel, accounting runs like a well-oiled machine. Our vendors get paid early. We make rock-solid financial decisions. And business hums. It just comes with the territory when you’re working with a Beemer.
Diane SalesProject Supervisor
Whether it’s a high-adventure vacation or a marathon, Diane does what she does fiercely. Her career is no exception. She’s worked with global brands including FedEx and French’s Foodservice. Gotten eye-popping results in every medium from digital to print to TV to social. And done everything from copywriting and content creation to mentoring and management. Turn our one-woman marketing machine loose on your next project and watch the sparks fly.
Jenny DemilioQA Specialist
Jenny loves learning, and she’s passionate about a finished product. (You don’t get a Ph.D. and teach college for eight years otherwise.) She’s also a “defensive driver in life.” She looks down the road for what might go wrong, and then makes sure it doesn’t. Those qualities steered her to a successful career at AutoZone, and made her the perfect fit for us. She says exceeding expectations is always her end goal. We say, she’s already met it.
Christina McKinnieContent Manager
If you asked us to describe our ideal employee, we’d say, a passionate learner. Avid reader. Expert communicator. Meticulous. Open-minded. And compassionate. Turns out, we just described Christina. Since 2003 she’s helped seven new companies build their brands and their businesses. And to top it all off, she’s a professional organizer. Seems like she was made for this job. Work with her for a minute and you’ll see it for yourself.
Alissa HeirigsSenior Writer
On the weekends, Alissa loves to go fishing. During the week, she’s fishing for every tidbit to help tell your story. She interviews. She tours. She reads. And then, she writes award-winning copy. It might surprise you to learn that this former Boeing-subsidiary business analyst was also a touring trumpet player. But given that unusual combo, it’s no wonder she gives you dead-on strategic messaging with siren-song effectiveness.
Christian HunkusContent Manager
To Christian, there’s no such thing as downtime. If he’s not working, he’s learning something new, whether it’s blacksmithing or fixing cars or mastering every programming language possible. (If you ask him what he does on his days off, don’t be surprised if the word “algorithms” comes up. It did when we asked.) His persistence has driven him from software engineer to teacher to technical director. And now it’s working for you.
Sweta PatelSenior Designer
Her doodles are so spectacular, you want to hang them on the wall. And in fact, an art gallery in Florence, Italy has done so. This self-taught photographer and hand-lettering pro brings a global sensibility to your graphic design. After all, she’s a product of some of the world’s more exotic places (Zambia, India, and Mississippi). But mostly, Sweta is a digital native. Her usability-first mindset will make sure you get beauty that does its duty.
Sean MogridgeDigital Marketing Specialist
His attention to detail and advertising knowledge make Sean a go-to resource for teams looking to move the marketing needle. Proof? Sean’s expertise in social media helped him save the Memphis International Raceway with a zero-budget grassroots campaign. One of his social media campaigns even scored 50,000 likes. And we know you’ll love him too.
Nichole JolleyProject Manager
Nichole ain't scared to work. At 15, she sold nachos at a bowling alley and has been employed ever since. From cheese to trees, she paid for college by drafting landscapes. She’s a pro disc golfer, photographer, and painter. But don’t let her artsy side fool you. She’s a process lover and a messy spreadsheet hater. What does that get you? A hard worker with creative vision who can hit a campaign target with the flick of the wrist. Game on.
They say diverse experiences foster creativity. And once you meet Rachel, you’ll see it’s true. She’s studied Japanese, renewable energy, and has a writing degree. Her hobbies include photography, karaoke, running, and, of course, writing. (Novels.) And she’s worked as a marketer, an educator, and — you guessed it — a writer. All that experience makes her a fantastic copywriter and a dynamite problem-solver. Two things we love in a Counterpart.
Eric WadeProduction Artist
This guy doesn’t miss a beat. And we’re not just talking typography and timelines. We’re talking guitar. When he’s not mastering kerning, he’s making music. He’s a believer in its ability to entertain, empower, and educate. And he applies that same philosophy to his craft. His details are intentional. Purposeful. Connected. A perfect arrangement every time. Trust us. You’ll want to put Eric on repeat.
Kristy StevensonContent Manager
Shelties and sports cars are Kristy’s two loves. (Her dog Kody would tell you he’s definitely number one.) But web design is among her passions. Whatever your web woe, Kristy has probably seen it — and fixed it — before. From initial concept to coding to creating original content, she’s our web wizard. She’s been doing it for brands like Frito-Lay and Children’s Medical Center of Dallas for years. And now she’ll do it for you.
Anthony MichaelWeb Analyst
Anthony has worked for web.com and AT&T wireless, mastered CMS tools like WordPress and Magento, and is fluent in more programming languages than we have room to list. So he’s the perfect trainer, trouble-shooter, and SEO guru for the content team. Plus, his full-sleeve tattoos and status as women’s roller derby official prove he’s not afraid of pain. Throw him your toughest projects. He’s got the grit to handle anything.
Sharon PragerOperations Coordinator
Sharon taught environmental ed to kids for 25 years. Now she keeps our agency ecosystem thriving. But ask what’s dear to her, and she’ll say her four kids, five grandchildren — and Star Wars. That’s right. Star Wars. And she'll size you up by your reaction. You’ve been warned. Because Sharon has a black belt in Taekwondo. And she’s a certified storm spotter. Yep, she's kinda awesome. Don’t believe us? Ask cancer. It, she kicked. Proud, Yoda is.
Kathryn ScottProduction Artist
Kathryn was a computer engineer. She got a degree for it — and then she got tired of it. So she went back to school to pursue her passion for graphic design. Since then she’s designed everything from clothing to catalogs, from signage to sales sheets. Her rare combo of tech savvy and artistic skill make her the perfect person to tackle your trickiest project, whether it requires right-brain creativity, left-brain logic, or a little of both.
Todd WeiseWeb Analyst
As a Navy vet, he’s earned four achievement medals. As a web marketing pro, he’s maintained over forty sites, including ISLANDS, Florida Travel + Life, and Boating Life, just to name a few. And his fervor for doing great work is matched only by his love of NASCAR. Look at his career history, work ethic, and hobbies, and it’s clear, Todd is all about performance. So no matter what your project, he’s a guy you want on your crew.
Kelsey PierceProject Manager
Kelsey has a thing for HGTV and DIY (and cats). Know what else she has? An MA — in Journalism and Strategic Media. Which is big news since our goal is to help you get your story straight. She gets giddy about headlines. Lives for timelines. And thrives on deadlines. So here’s the scoop. If you need message strategy improvement, you don’t have to do it yourself. Kelsey’s standing by, ready to help hammer your message home.
Brenda ReeseCRM Support Specialist
Brenda spent 14 years in QA. She’s a pro at problem solving, communicating, and providing exceptional services. And cooking. If you ask about her job, she'll say it’s like baking a cake. There are ingredients. Steps. No shortcuts. And if you omit even one thing, your product tastes terrible. Or was it your cake tastes terrible? You know what we mean: no cutting corners = blue ribbon results. Brenda’s gospel? “C’mon. You can’t skip the sugar.” Amen.
Kory SchulteContent Author
Kory’s passion is baseball. He played through high school and college, and coached and played in the American Legion Nationals — and brought home a championship. But his dedication to teamwork doesn’t end on the field. He’ll put it to work on your projects. Making sure all the stakeholders are on the same page. Striking out inefficiencies. And keeping his eye on the big picture. So each webpage he creates is a home run.