How to get results from a product launch website

SenseAware® launch, by FedEx

Tactics

  • 1 website
  • 5 web pages
  • 1 product demo
  • 1 updates opt-in

First-week results

  • 6,694 page hits
  • 2,373 site visitors
  • 2.82 average page hits per visitor
Situation

In 2009, FedEx launched a ground-breaking multi-sensor device called SenseAware. This new product could be placed inside a shipment and transmit near real-time internal package conditions. SenseAware had the potential to be a game changer for businesses, especially those that shipped health care items, perishables, high-value items, or financial data assets. The first and most important challenge? How to explain this sophisticated, never-before-seen technology in a very simple way.

Counterpart provided:

  • Creative direction
  • User experience analysis
  • Writing & design
  • Project management
  • QA

Message strategy for a product launch website

How can you see similar success? With techniques like these:

Cartoon the complex

Strike a chord

Use inclusive language

Keep it simple

Target potential customers

Educate and excite

Promote the process

Need a website to launch your new product?

Want to simplify the sophisticated?

Get yourself a counterpart for that.

That is fantastic! I love the SenseAware site…it is wonderful!
Laurie T.Senior Vice President, FedEx Marketing
The team has been phenomenal to work with. You guys have a great group there. Of course, I already knew that!
Michelle P.Manager, FedEx Marketing

Now get a quote from Counterpart

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