How to get results from a product launch website
SenseAware® launch, by FedEx
Tactics
- 1website
- 5 web pages
- 1 product demo
- 1 updates opt-in
First-week results
- 6,694page hits
- 2,373site visitors
- 2.82average page hits per visitor
Situation
In 2009, FedEx launched a ground-breaking multi-sensor device called SenseAware. This new product could be placed inside a shipment and transmit near real-time internal package conditions. SenseAware had the potential to be a game changer for businesses, especially those that shipped health care items, perishables, high-value items, or financial data assets. The first and most important challenge? How to explain this sophisticated, never-before-seen technology in a very simple way.
Services
Counterpart provided:
- Creative direction
- User experience analysis
- Writing & design
- Project management
- QA
Message strategy for a product launch website
How can you see similar success? With techniques like these:
Need a website to launch your new product? Want to simplify the sophisticated?
That is fantastic! I love the SenseAware site…it is wonderful! Laurie T., Senior Vice President, FedEx Marketing
The team has been phenomenal to work with. You guys have a great group there. Of course, I already knew that! Michelle P., Manager, FedEx Marketing
