How to get results from a fundraising materials redesign
St. Jude Trike-A-Thon materials
Tactics
- 1poster
- 1brochure
- 1classroom storybook
- 1growth chart
- 1set of coloring pages
Results
- 20%revenue growth for two consecutive years
- $1.3million increase YOY in year one
- $1.5million increase YOY in year two
- 45.7%total revenue growth over two years
- 18%increase in average revenue per event in two years
Situation
St. Jude Children’s Research Hospital is known the world over as the leader in defeating childhood cancer. And patients never receive a bill. How? Fundraising. St. Jude’s fundraising arm is ALSAC, and among its many programs is Trike-A-Thon. It’s a week-long curriculum with stories that teach children riding-toy safety. And it culminates in a ride event that’s sponsored by family and friends. By its 25th year, Trike-A-Thon had raised more than $76 million. But the characters and story had become outdated, and the program’s marketing materials suffered from an inconsistent look. It was time to rejuvenate a program that aims at the youngest target audience possible.
Services
Counterpart provided:
- Primary research
- Positioning
- Creative direction
- Illustrator selection
- Illustrator supervision
- Project management
- Print production supervision
Message strategy for a fundraising materials redesign
How can you see similar success? With techniques like these:
Need fundraising promotion ideas? Want to redesign your materials?
This was the largest increase in the history of the program. We directly attribute it to the materials update, because that’s the only element that changed. Ginny S. Manager, Program Development
I can’t tell you how happy I am! Thank you all for your hard work and strategic thinking. You have played an integral role in helping us grow our business. I truly love working with you all. Chris C. Manager of Volunteer Event Marketing
Excellent work and job well done. We are all very pleased with the results. We appreciate you working within our budget and time constraints and still delivering a top-notch product! Marshall K. Senior Director of Volunteer Event Marketing
