Tactics
- 1poster
- 1brochure
- 1classroom storybook
- 1growth chart
- 1set of coloring pages
Results
- 20%revenue growth for two consecutive years
- $1.3million increase YOY in year one
- $1.5million increase YOY in year two
- 45.7%total revenue growth over two years
- 18%increase in average revenue per event in two years
St. Jude Children’s Research Hospital is known the world over as the leader in defeating childhood cancer. And patients never receive a bill. How? Fundraising. St. Jude’s fundraising arm is ALSAC, and among its many programs is Trike-A-Thon. It’s a week-long curriculum with stories that teach children riding-toy safety. And it culminates in a ride event that’s sponsored by family and friends. By its 25th year, Trike-A-Thon had raised more than $76 million. But the characters and story had become outdated, and the program’s marketing materials suffered from an inconsistent look. It was time to rejuvenate a program that aims at the youngest target audience possible.
Counterpart provided:
- Primary research
- Positioning
- Creative direction
- Illustrator selection
- Illustrator supervision
- Project management
- Print production supervision
Message strategy for a fundraising materials redesign
How can Counterpart help you get results, too? With techniques like the following.