Another high tech marketing success story.
Tactics
- 5emails
- 5landing pages
- 1video
Results
- 36.4%average open rate
- 10.4%average click rate
- 99total page visits
- 43total form submissions
Situation
ILS stands for Inventory Locator Service — the first, largest, and most active online marketplace for the aviation, marine, and defense industries. With over 85 million items, 75,000 daily visits, and 39 years of experience, ILS had amassed extensive supply-and-demand data for parts, equipment, and services. ILS then used this knowledge to develop innovative software, aimed at helping users manage their bids more efficiently. To get the word out, ILS partnered with Counterpart and Intersekt Solutions on its first foray into marketing automation, targeting 3,365 qualified prospects via email.
Services
Counterpart provided:
- Planning
- Creative direction
- Writing
- Design
- Project management
- AV production supervision
Message strategy for a product launch
How will we see similar success with your launch? With techniques like these:
Launching a new product? Planning an email campaign?
Congrats on launching today! Just today, you got 14 people to visit, and 8 to schedule a demo! That’s a 57% conversion rate! VERY GOOD. Awesome way to start the campaign!
Rachel P. Intersekt Solutions
Rachel P. Intersekt Solutions