How to get results from a product launch

ILS stands for Inventory Locator Service — the first, largest, and most active online marketplace for the aviation, marine, and defense industries. With over 85 million items, 75,000 daily visits, and 39 years of experience, ILS had amassed extensive supply-and-demand data for parts, equipment, and services. ILS then used this knowledge to develop innovative software, aimed at helping users manage their bids more efficiently. To get the word out, ILS partnered with Counterpart and Intersekt Solutions on its first foray into marketing automation, targeting 3,365 qualified prospects via email.