How to streamline your content experience
FedEx Packing and Packaging Experience
Tactics
- 13new landing pages creating a centralized information hub
- 10existing pages updated or migrated
- 1supporting downloadable PDF
Results
- 98%page reduction
- 12,654keywords rank for site
- 453keywords rank in first 3 positions
- 19,153keywords rank for the main packing page
Situation
With 50 years of experience in shipping, FedEx had amassed over 1,800 pages of packing and packaging content. Their brand language was developed before SEO keywords became the focus of search. In short—their language wasn’t customer-centric or keyword-rich. To create a better overall customer experience, FedEx partnered with Counterpart to make their content concise, easy to navigate, and easy to find on search.
Services
Counterpart provided:
- Creative direction
- SEO optimization
- User-experience analysis
- Writing
- Design
- Project management
- QA
Message strategy for streamlining content
How can you see similar success? With techniques like these:
Looking to get on the first page of search results? Need to condense content for clarity?
I know a lot of hard work, patience, and time was put into making this design a success! Great work!
Jessica G. Marketing Advisor
Jessica G. Marketing Advisor
